Borba case study: developing edible beauty products in the growing nutraceutical market

Introduction This report on Borba forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on the US skincare company Borba, and how it has developed a range of oral beauty products that capitalize on the functional trend with a beauty from within proposition. Reasons to Purchase Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market

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Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations. Find out why the company has become one of the best in its field or how it deals with different problems. They provide a useful benchmarking tool and offer a useful blueprint for potential improvements.