TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 6
LIST OF FIGURES 11
CHAPTER 1 INTRODUCTION 13
What is this report about? 13
How to use this report 13
Definitions 13
CHAPTER 2 JAPAN BIRD, FISH & RODENT CARE 16
2.1 Value 16
2.2 Volume 21
2.3 Market Share 24
2.4 Distribution 26
2.5 Expenditure & consumption per head 27
CHAPTER 3 JAPAN BIRD 30
3.1 Value 30
3.2 Volume 35
3.3 Market Share 38
3.4 Distribution 40
3.5 Expenditure & consumption per head 41
CHAPTER 4 JAPAN FISH 44
4.1 Value 44
4.2 Volume 49
4.3 Market Share 52
4.4 Distribution 54
4.5 Expenditure & consumption per head 55
CHAPTER 5 JAPAN RODENT 58
5.1 Value 58
5.2 Volume 63
5.3 Market Share 66
5.4 Distribution 68
5.5 Expenditure & consumption per head 69
CHAPTER 6 JAPAN SOCIOECONOMIC PROFILE 72
6.1 Country Overview 72
6.2 Key Facts 73
6.3 Political Overview 75
6.4 Japan Economic Overview 76
CHAPTER 7 JAPAN MACROECONOMIC PROFILE 77
7.1 Macroeconomic Indicators 77
CHAPTER 8 RESEARCH METHODOLOGY 84
8.1 Methodology overview 84
8.2 Secondary research 85
8.3 Market modelling 86
8.4 Primary research 87
8.5 Data finalisation 88
8.6 Ongoing research 88
CHAPTER 9 APPENDIX 89
9.1 Future readings 89
9.2 Research team 89
9.3 How to contact experts in your industry 89
LIST OF TABLES
Table 1: Bird, Fish & Rodent Care category definitions 13
Table 2: Bird, Fish & Rodent Care distribution channels 14
Table 3: Japan Bird, Fish & Rodent Care value, 2000-2005 (JPY m, nominal prices) 15
Table 4: Japan Bird, Fish & Rodent Care value forecast, 2005-2010 (JPY m, nominal prices) 15
Table 5: Japan Bird, Fish & Rodent Care value, 2000-2005 (JPY m, 2005 prices) 17
Table 6: Japan Bird, Fish & Rodent Care value forecast, 2005-2010 (JPY m, 2005 prices) 17
Table 7: Japan Bird, Fish & Rodent Care value, 2000-2005 (US$ m nominal prices) 18
Table 8: Japan Bird, Fish & Rodent Care value forecast, 2005-2010 (US$ m nominal prices) 18
Table 9: Japan Bird, Fish & Rodent Care volume, 2000-2005 (Kg/Units m) 20
Table 10: Japan Bird, Fish & Rodent Care volume forecast, 2005-2010 (Kg/Units m) 20
Table 11: Japan Bird, Fish & Rodent Care brand share, by value, 2004-2005 (%) 23
Table 12: Japan Bird, Fish & Rodent Care value, by brand, 2004-2005 (JPY m nominal prices) 23
Table 13: Japan Bird, Fish & Rodent Care company share, by value, 2004-2005 (%) 24
Table 14: Japan Bird, Fish & Rodent Care value, by company, 2004-2005 (JPY m nominal prices) 24
Table 15: Japan Bird, Fish & Rodent Care off-trade distribution channels, by value, 2004-2005 (%) 25
Table 16: Japan Bird, Fish & Rodent Care off-trade value, by distribution channel, 2004-2005 (JPY m nominal prices) 25
Table 17: Japan Bird, Fish & Rodent Care expenditure per head, 2000-2005 (JPY, nominal prices) 26
Table 18: Japan Bird, Fish & Rodent Care forecast expenditure per head, 2005-2010 (JPY, nominal prices) 26
Table 19: Japan Bird, Fish & Rodent Care expenditure per head, 2000-2005 (US$ nominal prices) 27
Table 20: Japan Bird, Fish & Rodent Care forecast expenditure per head, 2005-2010 (US$ nominal prices) 27
Table 21: Japan Bird, Fish & Rodent Care consumption per head, 2000-2005 (Kg/Units) 28
Table 22: Japan Bird, Fish & Rodent Care forecast consumption per head, 2005-2010 (Kg/Units) 28
Table 23: Japan Bird value, 2000-2005 (JPY m, nominal prices) 29
Table 24: Japan Bird value forecast, 2005-2010 (JPY m, nominal prices) 29
Table 25: Japan Bird value, 2000-2005 (JPY m, 2005 prices) 31
Table 26: Japan Bird value forecast, 2005-2010 (JPY m, 2005 prices) 31
Table 27: Japan Bird value, 2000-2005 (US$ m nominal prices) 32
Table 28: Japan Bird value forecast, 2005-2010 (US$ m nominal prices) 32
Table 29: Japan Bird volume, 2000-2005 (Kg/Units m) 34
Table 30: Japan Bird volume forecast, 2005-2010 (Kg/Units m) 34
Table 31: Japan Bird brand share, by value, 2004-2005 (%) 37
Table 32: Japan Bird value, by brand, 2004-2005 (JPY m nominal prices) 37
Table 33: Japan Bird company share, by value, 2004-2005 (%) 38
Table 34: Japan Bird value, by company, 2004-2005 (JPY m nominal prices) 38
Table 35: Japan Bird off-trade distribution channels, by value, 2004-2005 (%) 39
Table 36: Japan Bird off-trade value, by distribution channel, 2004-2005 (JPY m nominal prices) 39
Table 37: Japan Bird expenditure per head, 2000-2005 (JPY, nominal prices) 40
Table 38: Japan Bird forecast expenditure per head, 2005-2010 (JPY, nominal prices) 40
Table 39: Japan Bird expenditure per head, 2000-2005 (US$ nominal prices) 41
Table 40: Japan Bird forecast expenditure per head, 2005-2010 (US$ nominal prices) 41
Table 41: Japan Bird consumption per head, 2000-2005 (Kg/Units) 42
Table 42: Japan Bird forecast consumption per head, 2005-2010 (Kg/Units) 42
Table 43: Japan Fish value, 2000-2005 (JPY m, nominal prices) 43
Table 44: Japan Fish value forecast, 2005-2010 (JPY m, nominal prices) 43
Table 45: Japan Fish value, 2000-2005 (JPY m, 2005 prices) 45
Table 46: Japan Fish value forecast, 2005-2010 (JPY m, 2005 prices) 45
Table 47: Japan Fish value, 2000-2005 (US$ m nominal prices) 46
Table 48: Japan Fish value forecast, 2005-2010 (US$ m nominal prices) 46
Table 49: Japan Fish volume, 2000-2005 (Kg/Units m) 48
Table 50: Japan Fish volume forecast, 2005-2010 (Kg/Units m) 48
Table 51: Japan Fish brand share, by value, 2004-2005 (%) 51
Table 52: Japan Fish value, by brand, 2004-2005 (JPY m nominal prices) 51
Table 53: Japan Fish company share, by value, 2004-2005 (%) 52
Table 54: Japan Fish value, by company, 2004-2005 (JPY m nominal prices) 52
Table 55: Japan Fish off-trade distribution channels, by value, 2004-2005 (%) 53
Table 56: Japan Fish off-trade value, by distribution channel, 2004-2005 (JPY m nominal price) 53
Table 57: Japan Fish expenditure per head, 2000-2005 (JPY, nominal prices) 54
Table 58: Japan Fish forecast expenditure per head, 2005-2010 (JPY, nominal prices) 54
Table 59: Japan Fish expenditure per head, 2000-2005 (US$ nominal prices) 55
Table 60: Japan Fish forecast expenditure per head, 2005-2010 (US$ nominal prices) 55
Table 61: Japan Fish consumption per head, 2000-2005 (Kg/Units) 56
Table 62: Japan Fish forecast consumption per head, 2005-2010 (Kg/Units) 56
Table 63: Japan Rodent value, 2000-2005 (JPY m, nominal prices) 57
Table 64: Japan Rodent value forecast, 2005-2010 (JPY m, nominal prices) 57
Table 65: Japan Rodent value, 2000-2005 (JPY m, 2005 prices) 59
Table 66: Japan Rodent value forecast, 2005-2010 (JPY m, 2005 prices) 59
Table 67: Japan Rodent value, 2000-2005 (US$ m nominal prices) 60
Table 68: Japan Rodent value forecast, 2005-2010 (US$ m nominal prices) 60
Table 69: Japan Rodent volume, 2000-2005 (Kg/Units m) 62
Table 70: Japan Rodent volume forecast, 2005-2010 (Kg/Units m) 62
Table 71: Japan Rodent brand share, by value, 2004-2005 (%) 65
Table 72: Japan Rodent value, by brand, 2004-2005 (JPY m nominal prices) 65
Table 73: Japan Rodent company share, by value, 2004-2005 (%) 66
Table 74: Japan Rodent value, by company, 2004-2005 (JPY m nominal prices) 66
Table 75: Japan Rodent off-trade distribution channels, by value, 2004-2005 (%) 67
Table 76: Japan Rodent off-trade value, by distribution channel, 2004-2005 (JPY m nominal price) 67
Table 77: Japan Rodent expenditure per head, 2000-2005 (JPY, nominal prices) 68
Table 78: Japan Rodent forecast expenditure per head, 2005-2010 (JPY, nominal prices) 68
Table 79: Japan Rodent expenditure per head, 2000-2005 (US$ nominal prices) 69
Table 80: Japan Rodent forecast expenditure per head, 2005-2010 (US$ nominal prices) 69
Table 81: Japan Rodent consumption per head, 2000-2005 (Kg/Units) 70
Table 82: Japan Rodent forecast consumption per head, 2005-2010 (Kg/Units) 70
Table 83: Japan Key Facts 72
Table 84: Japan population, by age group, 2000-2005 (millions) 76
Table 85: Japan population forecast, by age group, 2005-2010 (millions) 77
Table 86: Japan population, by gender, 2000-2005 (millions) 77
Table 87: Japan population forecast, by gender, 2005-2010 (millions) 78
Table 88: Japan real GDP, 2000-2005 (JPY bn, 2005 prices) 78
Table 89: Japan real GDP forecast, 2005-2010 (JPY bn, 2005 prices) 79
Table 90: Japan nominal GDP, 2000-2005 (JPY bn, nominal prices) 79
Table 91: Japan nominal GDP forecast, 2005-2010 (JPY bn, nominal prices) 80
Table 92: Japan real GDP, 2000-2005 (US$ bn, 2005 prices) 80
Table 93: Japan real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 81
Table 94: Japan consumer price index, 2000-2005 (2000=100) 81
Table 95: Japan consumer price index, 2005-2010 (2000=100) 82
Table 96: Japan exchange rate, 2000-2005 82
LIST OF FIGURES
Figure 1: Japan Bird, Fish & Rodent Care value & value forecast, 2000-2010 (JPY m, nominal prices) 16
Figure 2: Japan Bird, Fish & Rodent Care category growth comparison, by value, 2000-2010 19
Figure 3: Japan Bird, Fish & Rodent Care volume & volume forecast, 2000-2010 (Kg/Units m) 21
Figure 4: Japan Bird, Fish & Rodent Care category growth comparison, by volume, 2000-2010 22
Figure 5: Japan Bird value & value forecast, 2000-2010 (JPY m, nominal prices) 30
Figure 6: Japan Bird segment growth comparison, by value, 2000-2010 33
Figure 7: Japan Bird volume & volume forecast, 2000-2010 (Kg/Units m) 35
Figure 8: Japan Bird category growth comparison, by volume, 2000-2010 36
Figure 9: Japan Fish value & value forecast, 2000-2010 (JPY m, nominal prices) 44
Figure 10: Japan Fish segment growth comparison, by value, 2000-2010 47
Figure 11: Japan Fish volume & volume forecast, 2000-2010 (Kg/Units m) 49
Figure 12: Japan Fish category growth comparison, by volume, 2000-2010 50
Figure 13: Japan Rodent value & value forecast, 2000-2010 (JPY m, nominal prices) 58
Figure 14: Japan Rodent segment growth comparison, by value, 2000-2010 61
Figure 15: Japan Rodent volume & volume forecast, 2000-2010 (Kg/Units m) 63
Figure 16: Japan Rodent category growth comparison, by volume, 2000-2010 64
Figure 17: Map of Japan 73
Figure 18: Annual data review process 84