Benchmarking Energy Retail Products and Services

Innovations and unique selling propositions within the European energy market

Introduction

European energy retailers are experimenting with the propositions for their products and services. Datamonitor’s report will give a brief perspective into the challenges, market competition, and innovations in core competency propositions.

Scope

• Analyzes the drivers of product and service diversification among European retail players.
• Explore how European retailers use product and service propositions as customer acquisition and retention tools to counter increased competition.

Highlights

Suppliers are developing innovative tariff propositions, such as differential rates with respect to the time of day/season, green tariff plans promoting renewable energy, tariffs that vary depending on the rate of energy consumption, and bonus points and discounts.Innovations in services include offers providing security, the installation and maintenance of heating devices, energy efficiency services, and non-energy related services.

Reasons to Purchase

• What types of products are being offered by European energy retailers to provide a unique selling proposition for their customers?
• What types of services are being offered by European energy retailers to enhance their unique selling proposition?