Bakery and cereals in Vietnam to 2012

Datamonitor
April 22, 2009
195 Pages - SKU: DFMN2230754
License type:
Countries covered: Vietnam

Introduction

This databook is a detailed information resource covering all the key data points on Bakery and cereals in Vietnam. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope
  • Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods
  • Provides market value, volume, expenditure and consumption data by market, category and segment
  • Includes company and brand share data by categories
Highlights

The market for Bakery and cereals in Vietnam increased between 2002-2007, growing at an average annual rate of 4.7%.

The leading company in the market in 2007 was Kellogg Company. The second-largest player was Cereal Partners Worldwide with Nestle S.A. in third place.

Reasons to Purchase
  • Discover the major quantitative trends affecting the Bakery and cereals markets
  • Understand consumers' consumption and expenditure patterns
  • Understand the future direction of the market with reliable historical data and full five year forecasting


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