Bakery and Cereals in the Netherlands to 2013

Introduction

This databook provides key data and information on the bakery and cereals market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on :bread & rolls, breakfast cereals, cookies (sweet biscuits), cakes & pastries, crackers (savory biscuits) and morning goods
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for bakery and cereals in the Netherlands increased at a compound annual growth rate of 0.8% between 2003 and 2008.

The bread & rolls category led the bakery and cereals market in the Netherlands, accounting for a share of 60.3%.

Leading players in the Dutch bakery and cereals market include Bakkersland, Kamps and Bake Five.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the bakery and cereals market in the Netherlands
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements