Bakery and Cereals in Greece to 2013

Introduction

This databook provides key data and information on the bakery and cereals market in Greece. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on six categories: bread&rolls, cakes&pastries, cookies(sweet biscuits), breakfast cereals, morning goods and crackers (savory)
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

Highlights

The market for bakery and cereals in Greece increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The bread & rolls category led the bakery and cereals market in Greece, accounting for a share of 47.2%.

Leading players in Greece bakery and cereals market include Delta Holding S.A., Groupe Danone and Kellogg Company.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Greece
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements