Baby Personal Care Market in Saudi Arabia to 2014

Introduction

This databook provides key data and information on the baby personal care market in Saudi Arabia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on two categories: baby toiletries and diapers
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Highlights

• The market for baby personal care in Saudi Arabia increased at a compound annual growth rate of 3.9% between 2004 and 2009.
• The diapers category led the baby personal care market in Saudi Arabia, accounting for a share of 94.7%.
• The leading player in the Saudi Arabian baby personal care market is Procter & Gamble Company, The.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the baby personal care market in Saudi Arabia
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements