Baby Personal Care in Italy to 2012

Datamonitor
November 12, 2008
105 Pages - SKU: DFMN2026556
License type:
Countries covered: Italy

Introduction

This databook is a detailed information resource covering all the key data points on Baby Personal Care in Italy. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope
  • Contains information on 2 categories: Diapers & Baby Toiletries
  • Provides market value, volume, expenditure and consumption data by market, category and segment
  • Includes company and brand share data by categories
Highlights

The market for Baby Personal Care in Italy increased between 2002-2007, growing at an average annual rate of 1.4%.

The leading company in the market in 2007 was Procter & Gamble Company, The. The second-largest player was Kimberly-Clark Corporation with Johnson & Johnson in third place.

Reasons to Purchase
  • Discover the major quantitative trends affecting the Baby Personal Care markets
  • Understand consumers' consumption and expenditure patterns
  • Understand the future direction of the market with reliable historical data and full five year forecasting


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