Alma Win Case Study: promoting skin and environment friendly products in household cleaning and laundry
Datamonitor
September 3, 2009 15 Pages - SKU: DFMN2436382
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Introduction
This case study on Alma Win forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It examines how the household cleaning and laundry brand has performed strongly in the market by promoting an ethical and skin friendly business.
Reasons to Purchase- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
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- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- ANALYSIS
- Introduction
- Alma Win products are formulated to satisfy health, environmental and efficacy goals
- Consumers can be skeptical about the performance of natural laundry products
- Organic and natural cleaning products are a growing feature of the cleaning products market
- Alma Win has a strong focus on skin sensitivity, which is a rising consumer concern
- Alma Win products are designed to be hypo-allergenic
- Launches of skin-kind household products are rising globally
- Alma Win is geared to be eco-friendly from production processes to formulation
- Consumers value environmental benefits to household care products to varying degrees
- Alma Win is well aligned to the problem of possible future water shortages
- Alma Win packaging is designed to be 'sustainable' to a large extent
- The retail availability of Alma Win is not extensive as yet
- Conclusions
- APPENDIX
- Case study series
- Methodology
- Secondary sources
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Consumer Survey 2008: Perceived effectiveness of natural laundry products compared conventional products, 15 countries, 2008
- Table 2: Product launches of organic and bio-degradable household goods by stock keeping unit (SKU), by category, Global, 2004-2009*
- Table 3: Product launches of 'skin-kind' household goods by stock keeping unit (SKU), by category, Global, 2004-2009*
- Table 4: Consumer survey 2008: stated influence of natural ingredients on household cleaning and laundry product choice, 15 countries, 2008
- Table 5: Consumer survey 2008: stated importance of saving water when doing clothes washing for environmental reasons, 15 countries, 2008
- List of Figures
- Figure 1: Clorox has signaled its intentions to enter the natural and organic household care market with a range of new products
- Figure 2: 2008 was a peak year for releases of organic and biodegradable household goods
- Figure 3: Anti-allergy household and laundry products are on the rise globally
- Figure 4: Alma Win is available in several countries but is till a niche distribution product
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