The rising level of awareness regarding the suitability, availability and benefits of using health food products has helped the global health foods market sustain continued growth. General wellbeing products including organic food items topped the preference chart of consumers around the globe.
The global health & wellness industry has grown significantly over the past few years, as it has in India. The health food and beverages market in India is witnessing double digit growth each year for several years now, as a result of changing lifestyle, greater disposable income, and an increased awareness of health needs.
The citizens of India are becoming proactive instead of reactive regarding their food products, which is changing the consumption pattern in the country. However, the level of awareness about health foods & beverages is limited to the urban areas of the country while the rural population of the country has limited knowledge about the topic. This factor has a particularly strong impact on the market’s potential for growth.
This report analyzes the global market for health foods & beverages and also discusses some of the major regional markets. The report presents the key trends, growth drivers and major issues and challenges being faced in the Indian health foods and beverages industry. It also profiles major players and assesses their strategies for growth.