Global Toys Market: Trends and Opportunities (2013-2018)
Scope of the Report
The report titled “Global Toys Market: Trends and Opportunities (2013-2018)” analyzes the potential opportunities and significant trends in the toys industry. The report provides detailed analysis of the global toys market including the regional markets of North America, South America, Europe, and Asia Pacific. It focuses on the toy markets of the US, Brazil, China, India and Japan. Also, key market challenges recognized by the analysts and the major observable trends in the global toys market are presented in the report. Leading companies operating in this market, namely Mattel Inc., Hasbro Inc., and LEGO Group have been profiled with their respective business strategies. The growth of the market has been projected taking into consideration various aspects like previous growth patterns, the current trends, the growth drivers and challenges.
Play is the mechanism by which children learn and experience their world as the playthings engage them in activities that encourage their cognitive, emotional and social development. With children opting for more innovative toys, the global toys market has been influenced by changing consumer tastes and interests. Meanwhile, this market is highly volatile often characterized by the fluctuations which are seasonal and trend driven in nature. Currently, the toys market is taking shape mostly in the light of the expanding segment of preschoolers, who represent the target consumer base of the majority of toy manufacturers across the globe. The best toys are those which are selected on their appropriateness for a child’s age, development and interests.
The demand for toys has undergone a dramatic change over the past few decades. The latest concept to represent the toys industry is of “edutainment” toys. Toys no longer just fulfill the entertainment requirements of a child, but also cater to his growing needs of skill development. Through technology, toys are being made more educational and engaging. The global toys market is characterized by licensing agreements between companies, offering innovated and eco friendly toys to the customers.