Digital Signage - Still a Young Industry
DIGDIA
March 28, 2009 60 Pages - SKU: DDA2201075
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Digital Signage is all around us - at companies we work in, hotels, airports, grocery stores, the mall, gas stations, health clubs, bars, restaurants, schools and more. As with so many other industries that used to rely on paper, the poster and billboards are going digital.
In the process, the nature of signage is changing. Signage is no longer a mere substitute for paper, but a new media all of its own. This new media begs for new technology and services. This industry is still fairly young. It is growing and changing, and this means opportunities for some that wish to enter it.
If you are a company that is thinking of entering this young market, you might want to see what others are doing first. This report gives you an overview of the industry, its structure and an extensive listing of companies that are already trying to carve out their niche.
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- 1 Introduction
- 2 Market
- 2.1 Venues and Usage
- 2.2 Market - Company Types
- 2.2.1 Big Companies
- 2.2.2 Cottage Companies
- 2.2.3 Barriers
- 2.3 Market Size Summary
- 2.4 Estimated Potential U.S. Venue Numbers
- 2.5 Measuring the Audience
- 3 System Elements
- 3.1 System Overview
- 3.2 Displays
- 3.3 Players and Controllers
- 3.4 Connectivity
- 3.5 Software
- 3.6 Content and Networks
- 3.7 Measuring the Audience
- 3.8 Integrators
- 4 Business Models
- 4.1 Informational Signage
- 4.2 Ad Supported Signage
- 4.3 Trends and Opportunities
- 5 Appendix
- 5.1 Glossary
- 5.3 Organizations
- 5.4 Publications
- 5.5 Conferences
- Figures
- Figure 1 - News Volume on Digital Signage 2004 - 2008
- Figure 2 - General Digital Signage System Diagram
- Figure 3 - Tile Matrix Displays from Samsung and NEC
- Figure 4 - Interactive Display in Vending Machine
- Figure 5 - Extra-wide aspect ratio display
- Figure 6 - Service Station display
- Figure 7 - Interactive floor display
- Figure 8 - Tabletop display
- Figure 9 - Lapel Display
- Figure 10 - LED arrays (close-up view)
- Figure 11 - Roku BrightSign player
- Figure 12 - Dynasign Player PC
- Figure 13 - NEC integrated module
- Figure 14 - Nexcom player
- Figure 15 - Electrosonic Multi-image Display Processor
- Figure 16 - Extron provides connectivity
- Figure 17 - Texting to a display
- Figure 18 -- DT Research can change the message when you pick up a product from its holder
- Figure 19 - Sending Ads to your phone
- Figure 20 - Clever movie poster example
- Tables
- Table 1 - Display Manufacturers (Part 1)
- Table 2 - Display Manufacturers (Part 2)
- Table 3 - Display Manufacturers (Part 3)
- Table 4 - Display Manufacturers (Part 4)
- Table 5 - Display Manufacturers (Part 5)
- Table 6 - Display Manufacturers (Part 6)
- Table 7 - Player Manufacturers (Part 1)
- Table 8 - Player Manufacturers (Part 2)
- Table 9 - Player Manufacturers (Part 3)
- Table 10 - Player Manufacturers (Part 4)
- Table 11 - Connectivity Companies (Part 1)
- Table 12 - Connectivity Companies (Part 2)
- Table 13 - Software Companies (Part 1)
- Table 14 - Software Companies (Part 2)
- Table 15 - Software Companies (Part 3)
- Table 16 - Content and Networks (Part 1)
- Table 17 - Content and Networks (Part 2)
- Table 18 - Content and Networks (Part 3)
- Table 19 - Content and Networks (Part 4)
- Table 20 - Content and Networks (Part 5)
- Table 21 - Content and Networks (Part 6)
- Table 22 - Integration, Operating, Support Companies (Part 1)
- Table 23 - Integration, Operating, Support Companies (Part 2)
- Table 24 - Economic estimate of printing vs. digital signage
- Table 25 - Ad supported business models
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