Pharmaceutical Pricing Strategy

Set the optimal price for your product, ensure market success — and maximize profit. As market access and reimbursement grow ever more important, pricing decisions separate the winners from the rest in the global marketplace. Discover how leading life sciences companies find and justify prices in light of heightened pressures from government payers and stringent economic policies. Explore in-depth benchmarks and insights, culled from over 30 pharmaceutical, biotechnology, and medical device firms, to build an elite pricing team that can adapt and thrive in today’s uncertain pricing landscape.

Eliminate guesswork in your pricing decisions using detailed metrics and battle-tested strategies:

• Win resources and stakeholder support: Empower pricing groups with staffing and spending benchmarks from companies of varying sizes and across all phases of development. Understand other functions’ involvement in pricing to strengthen coordination and build consensus at each lifecycle stage.
• Learn groundbreaking techniques to maximize ROI: Analyze your product pipeline to funnel resources to your company’s most innovative and crucial products. Prove the value of your team by communicating novel ROI measures.
• Navigate the currents of change: Explore eight major global trends and strategies — including risk-sharing agreements and comparative
effectiveness research — and their effect on pricing. Is your team prepared? Top executives share their perspectives, assessing each trend for benefits and drawbacks. CEI analysts provide actionable recommendations to prepare your team for the future.
• Master global launch sequencing: Perfect your timing in global launch sequences. Learn which countries your competitors target first — and which they avoid — as you weigh your brand’s launch sequence.