Market Access Management: Building Teams that Deliver Value to Payers

Market access teams take center stage in the modern healthcare landscape, where product success depends on a delicate mixture of factors including positive health outcomes, competitive pricing and effective reimbursement by cost-conscious payers.

To succeed, these teams must harness resources and advance objectives across an incredible network of stakeholders - everyone from internal subfunctions to other major departments to external customers both private and public.

In short, market access groups are rising in prominence across the industry. Use this report to ramp up your own capabilities with detailed metrics showcasing real-world benchmarks and management practices across the US, EU, Canada and emerging markets:

Influence major product decisions

Create a pragmatic path to market with consistent involvement in product development and launch. Streamline planning and identify avoidable setbacks by sharing input and continually revising long-term strategies.

Win critical resources

Keep pace with market access spending, staffing and outsourcing by region and company size. Understand the latest management trends while analyzing resources dedicated to seven major market access activities.

Bolster internal and external communication

Combine strategic vision with local savvy by strengthening communication between regional and headquarters teams. See how leaders prove value with ROI measures, and learn new strategies for developing early payer relationships.

Stay up-to-date on global market trends

Tighten your grasp of the major challenges affecting market access, including austerity measures and risk-sharing agreements, as you explore executive insights into critical issues.