Verizon Introduced FiOS TV for Business with Aggressive Incentives and Package Pricing (Competitive Intelligence Report)
Current Analysis Inc.
July 14, 2008 4 Pages - SKU: CUR1939252
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| Verizon launched FiOS TV for Business with attractive pricing and aggressive discounts to win customers away from cable and satellite TV competitors. Early indications are that this strategy is working, as sales are running 200% ahead of plan.
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Event Summary
- Description of a significant recent industry event, such as a product or service launch, acquisition, major corporate strategy adjustment, or a change in technology direction.
Analytical Summary
- Summation of the Current Analysis perspective on the event, its importance to the associated company or companies, and its significance to the market segment as a whole.
Current Perspective
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Competitive Positives
- Examines the opportunities presented to the company or companies as a result of the event. Will the announcement increase market share, improve product quality or brand reputation, enhance promotional effectiveness, improve production capacity, etc.?
Competitive Concerns
- Examines any potentially negative issues for the company or companies that are raised as a result of the event.
Recommended Vendor Actions
- Current Analysis' recommendations on what potential actions the company should take in response the event, and with respect to their competitors .
Recommended Competitor Actions
- Current Analysis' recommendations on what potential actions competitors should take in response to the event.
Recommended Customer Actions
- Current Analysis' recommendations on what potential actions end-users should take in response to the event, when deciding which vendors to chose from.
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