RGB and OpenTV are lowering the entry barrier for addressable advertising adoption, by enabling cable operators to overlay text, graphics, and video, of locally relevant information onto national programming.
Current Analysis Inc.
June 24, 2009 3 Pages - SKU: CUR2443140
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| RGB and OpenTV are lowering the entry barrier for addressable advertising adoption, by enabling cable operators to overlay text, graphics, and video, of locally relevant information onto national programming.
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Event Summary
- Description of a significant recent industry event such as a product or service launch, acquisition, major corporate strategy adjustment, or a change in technology direction.
Analytical Summary
- Summation of the Current Analysis perspective on the event, its importance to the associated company or companies, and its significance to the market segment as a whole.
Current Perspective
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Competitive Positives
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Competitive Concerns
-Examines any potentially negative issues for the company or companies that are raised as a result of the event.
Recommended Vendor Actions
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Recommended Competitor Actions
- Current Analysis' recommendations on what potential actions competitors should take in response to the event.
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