Qwest Renews Bundle Partnership with DIRECTV for Another Five Years (Competitive Update)
Current Analysis Inc.
July 22, 2009 3 Pages - SKU: CUR2475829
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| The Qwest and DIRECTV pact is extended through 2014. Integrated features and discount pricing is the formula Qwest is gambling on for a winning triple play strategy. Questions remain if developing its own video service would be better long term.
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- Event Summary
- Description of a significant recent industry event such as a product or service launch, acquisition, major corporate strategy adjustment, or a change in technology direction.
Analytical Summary
- Summation of the Current Analysis perspective on the event, its importance to the associated company or companies, and its significance to the market segment as a whole.
Current Perspective
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Competitive Positives
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Competitive Concerns
- Examines any potentially negative issues for the company or companies that are raised as a result of the event.
Recommended Vendor Actions
- Current Analysis' recommendations on what potential actions the company should take in response the event, and with respect to their competitors .
Recommended Competitor Actions
- Current Analysis' recommendations on what potential actions competitors should take in response to the event.
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