OpenTV and ARRIS Look to Find New Digital TV Advertising Openings in Europe (Competitive Intelligence Report)

Current Analysis Inc.
May 28, 2009
5 Pages - SKU: CUR2419407
License type:
Countries covered: Europe

OpenTV and ARRIS collaborate on capitalizing on the burgeoning European digital advertising services market with their "Ad Insertion-in-a-Box" proposition, but still must prove they can meet the advertising needs of operators beyond the U.S.


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