T-Mobile Germany Unveils New Web'n'Walk Pricing Strategy (Competitive Update (Europe))
Current Analysis Inc.
April 30, 2007 4 Pages - SKU: CUR1530548
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Web'n'walk's new pricing strategy is both differentiated and innovative. The operator is clearly distancing itself from the ongoing mobile data flat-rate price war with 'per minute pricing' and 'speed discounts.'
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- Event Summary
- Description of a significant recent industry event such as a product or service launch, acquisition, major corporate strategy adjustment, or a change in technology direction.
- Analytical Summary
- Summation of the Current Analysis perspective on the event, its importance to the associated company or companies, and its significance to the market segment as a whole.
- Current Perspective
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- Competitive Positives
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- Competitive Concerns
- Examines any potentially negative issues for the company or companies that are raised as a result of the event.
- Recommended Vendor Actions
- Current Analysis' recommendations on what potential actions the company should take in response the event, and with respect to their competitors .
- Recommended Competitor Actions
- Current Analysis' recommendations on what potential actions competitors should take in response to the event.
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