AT&T Launches BlackBerry Professional Software, Another Volley on the SMB Front (Competitive Update)
Current Analysis Inc.
April 22, 2008 4 Pages - SKU: CA1806541
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AT&T launches BlackBerry Professional Software, a scaled-down management platform catering to the newly popular SMB segment. This is the fourth volley of service launches from U.S. carriers targeting this segment within the last week.
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Event Summary
- Description of a significant recent industry event such as a product or service launch, acquisition, major corporate strategy adjustment, or a change in technology direction.
Analytical Summary
- Summation of the Current Analysis perspective on the event, its importance to the associated company or companies, and its significance to the market segment as a whole.
Current Perspective
- Expanded analysis includes: rationale for the analyst position on the event, what it means for the competitive landscape in the market, major positive or negative implications for the companies involved, and relevant background information and data.
Competitive Positives
- Examines the opportunities presented to the company or companies as a result of the event. Will the announcement increase market share, improve product quality or brand reputation, enhance promotional effectiveness, improve production capacity, etc.
Competitive Concerns
- Examines any potentially negative issues for the company or companies that are raised as a result of the event.
Recommended Vendor Actions
- Current Analysis' recommendations on what potential actions the company should take in response the event, and with respect to their competitors .
Recommended Competitor Actions
- Current Analysis' recommendations on what potential actions competitors should take in response to the event.
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