DIRECTV Rolls Out Its New On-demand Service Nationwide, Requires Its DVR Box and a Broadband Connection (Competitive Intelligence Report)
Current Analysis Inc.
July 2, 2008 5 Pages - SKU: CUR1939199
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| DIRECTV on Demand is the satellite company's answer to cable video on demand offerings with anytime access and a decent amount of programming. However, it does not use satellite technology, relying instead on a customer's broadband service.
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Event Summary
- Description of a significant recent industry event, such as a product or service launch, acquisition, major corporate strategy adjustment, or a change in technology direction.
Analytical Summary
- Summation of the Current Analysis perspective on the event, its importance to the associated company or companies, and its significance to the market segment as a whole.
Current Perspective
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Competitive Positives
- Examines the opportunities presented to the company or companies as a result of the event. Will the announcement increase market share, improve product quality or brand reputation, enhance promotional effectiveness, improve production capacity, etc.?
Competitive Concerns
- Examines any potentially negative issues for the company or companies that are raised as a result of the event.
Recommended Vendor Actions
- Current Analysis' recommendations on what potential actions the company should take in response the event, and with respect to their competitors .
Recommended Competitor Actions
- Current Analysis' recommendations on what potential actions competitors should take in response to the event.
Recommended Customer Actions
- Current Analysis' recommendations on what potential actions end-users should take in response to the event, when deciding which vendors to chose from.
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