Comcast Buys Plaxo, Adding Social Networking to its Interactive Media Mix (Competitive Update)
Current Analysis Inc.
May 16, 2008 4 Pages - SKU: CUR1829822
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| Comcast is buying Plaxo, bring its partner's address book capabilities in-house and opening the door to add Plaxo Pulse social networking capabilities to the Comcast set-top box. But can it succeed with so many other concurrent initiatives?
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Event Summary
- Description of a significant recent industry event such as a product or service launch, acquisition, major corporate strategy adjustment, or a change in technology direction.
Analytical Summary
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Current Perspective
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Competitive Positives
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Competitive Concerns
- Examines any potentially negative issues for the company or companies that are raised as a result of the event.
Recommended Vendor Actions
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Recommended Competitor Actions
- Current Analysis' recommendations on what potential actions competitors should take in response to the event.
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