Cable & Wireless - BTSE (Pan-European) - ATM (Product Advisor)

Current Perspective
- Analytical overview of the product's position with the market. Includes a Current Analysis competitive rating for the product ranging from Very Threatening, describing a product that is likely to make significant gains in market share because of its technology, features, functionality, and/or market presence; to Vulnerable, for products that are like to see decrease in market share due to competitive threats.
Strengths & Weaknesses
- Objective analysis of the strengths and weaknesses of the product, with respect to competitors and alternative solutions. Covers key areas that are cited as downsides to the product when positioned against competitors, and key areas that are used as differentiators when selling the product. Provides the reader with an unbiased view of the product.
Buying Criteria
- Analysis of how well the product meets the customer's most important specifications, including: performance, price, functionality, availability, deployment and more. This section is helpful in situations where the reader needs to put together an RFI or RFP to compare competing products.
Product Metrics
- Updated regularly, product metrics provide the most recent relevant information and specifications for a product. Also useful for RFP and RFI purposes.