Vegetarian Consumer Trends: Semi-Vegetarian Consumers

This original report provides an in-depth description of “semi-vegetarian” consumers, drawn from a comprehensive multi-phase research study of adults in the United States.

Cultivate Research explored in detail the size of the semi-vegetarian consumer segment and their reasons for eating a reduced level of meat. This is one of the most comprehensive research studies ever conducted about the consumer attitudes and behavior of meat-limiting U.S. adults.

This report is Volume 3 in a series from Cultivate Research that addresses the behaviors, motivations, and barriers of consumer segments that are of particular interest to vegetarian food manufacturers, distributors, retailers, and marketers.