Partial Contents
Executive Summary
Methodology
Consumer Network 700 Shopper Survey Highlights
Electronic Survey of 3001 Consumers Highlights
Sex differences
Age differences
Kids versus no kids
Income differences
Age of kids
Regional differences
Male age differences
Female age differences
Education differences
Employment status differences
Discussion of Findings
Utility versus possession
Packaging and processing
Value of improvements
Storage problems
Enhancing the experience
The special case for cereal
On the go and in the car
What's Wanted Where
Anti-bug
Car friendly
Clean
Eat from container
Easy to carry
Easy to handle
Easy to open
Easy to pack
Easy to pour
