INTRODUCTION
METHODOLOGY
EXECUTIVE SUMMARY
INFLUENCE TABLES
In alphabetic category order
Ranked by brand influence
Ranked by price influence
Ranked by packaging influence
Ranked by freshness influence
Ranked by item influence
Ranked by brand vs. item rating spread
Age breakdown tables
DISCUSSION OF FINDINGS
The National Brand Weakness Scenario
Brand Bounce Back and Rebuilding Opportunities
VERBATIM COMMNENTS