The recreational parks and garden industry is composed of those establishments who are primarily concerned in the operations of parks and gardens, as well as the preservation of plant and animal life and the exhibits that may depict this. The recreational parks and gardens industry may include: national parks, wildlife sanctuaries, botanical gardens, wild animal parks, state parks, marine parks, historical sites, and tourist caves.
Many of the recreational parks and gardens in this industry are handled by national and state government bureaus, though some may be privately or publicly owned and operated by persons and companies not affiliated with the government. Typically recreational parks and gardens are non-profit, but establishments may charge admissions fees to cover the costs of operations. Many establishments may also focus their energies on fundraising opportunities and marketing plans to ensure the continuance of their institutions.
The majority of the demand in the recreational parks and gardens industry is generated by the levels of local income, which is linked to the economy, and also the rate of tourist travel in the locations of different park and garden sites. Large establishments in this industry have the advantage in that their name is commonly recognized and this in itself may create patron traffic due to their preceded reputations. Smaller sites typically focus on specialty exhibits and operating within choice locations. Individual institutions prioritize effective marketing strategies to entice tourists to travel to their sites.