The biggest motion picture studios are typically a part of larger media institutions. Though the majority of companies take part in both the production and distribution of movies, some companies are only involved as distributors. Due to the great expense required to produce a movie, the making of a film usually has to be done in conjunction with an already established production company. However, the production of independent films has begun to evolve with the advent of more affordable equipment and more sophisticated consumer technology.
In the movie and film industry, movie rentals, broadcasting, and licensing rights all provide sources of revenue. Companies may also retail merchandise, or make a profit through the licensure of brand names to other manufacturers. Previously released movie and film material is distributed through many sources, including theaters, television, the internet, and others. In order to show a movie in a theater, that theater must acquire the right to use that movie. They are given the license for a film for a certain location and specific duration of time. For movie theaters who have obtained the rights to show a film in their establishment, a profit is made through ticket sales, as well as snack and beverage retail. Some facilities may rent out unused space, and have an arcade area as well. Those who pay to advertise on-screen also contribute to a theater’s revenue.