Presently, many traditional avenues of media have moved their product to the internet in addition to print to meet the demands of the consumers, many of whom prefer the convenience of online services. As such, mass media corporations that produce newspapers, magazines, television, music, and movies are increasingly the availability via the internet. The internet has also changed the way the general population monitors their finances, pay their bills, conduct research, and relate to one another. The internet is used by many as a social tool through email, instant messaging, and the vast array of social networking sites available. It is now also a retail source, as many people prefer to shop online rather than in stores.
Competition exists in the realm of the internet between those companies that act as internet service providers, physical retail stores versus online stores, and online versus real-world mass media products. Demand for the internet service providers is driven by personal and business-related consumers, and their stipulations for information. Providers must be able to furnish their customers with efficiency of operations as it pertains to internet connectivity and services, and must also market effectively to draw consumers to what they are able to offer.