Cruise Industry: market research reports

The cruise industry is known for its excellent client satisfaction rate, appeal to the public, value proposition, and balance between supply and demand. Cruise vacations are normally booked through travel agencies, and are typically meant for recreation and relaxation. The experience of a cruise is prioritized over the transportation factor. The cruise industry is expanding the facilities onboard in order to attract more clients to this sort of vacation.

As such, some cruise ships now possess water parks, surf pools, greater dining flexibility, spas, rock climbing walls, bowling alleys, and health and fitness rooms. The cruise industry has also added more amenities such as wireless internet capabilities and increased cell phone accessibility. In addition, cruise lines have broadened their itineraries in order to provide a wider spectrum of ports of call, as well as including embarking ports that are allow for more ease of access.

The majority of cruising population generates from North America, and as such North America is this industry’s primary market. Europe is the next largest market in cruising, and is experiencing the biggest growth rate in the industry. The cruise industry is extremely consolidated, however, competition in the market is steep and options for cruise travel are increasing due to the growing worldwide appeal of this type of vacation and travel activity. Costs of operating cruise lines and potential impact upon the environment, such as the waste and pollutants that could be released into the water, are concerns for the industry, but are not viewed as overall setbacks.