Women’s apparel companies also have to consistently modify the apparel they produce in order to meet consumer trends and demand. For example, manufacturing clothing that incorporates recycled material, or electronic functions (such as small lights in the clothing). At times, consumer demand also requires that the apparel industry manufactures and distributes clothing items at a more rapid pace than is typical.
Given the wide variety of clothing items and accessories that characterize women’s apparel, the women’s apparel industry is far more diverse and complex than its male counterpart.
Consumer preferences and demand are the predominant drivers for the women’s apparel industry, but manufacturing costs are also a factor. Profitability in this industry is dependent upon several factors as well: the focus given to certain locations, specialization of products, efficiency of operations, and contracts with marketing professionals. Competition in this industry is steep, as women’s apparel companies have to compete with online retailers and other alternative clothing outlets for consumer frequency. Because of this, apparel companies often create alliances to present a stronger front. Successful advertising strategies, as well as concentration in specialized markets help in allowing apparel companies to generate increased revenue.