The wedding industry is globally diverse, and there are a variety of types and traditions that are involved in ceremonies between ethnic groups, countries, and cultures. These traditions are based on both religion and the personal preferences of the parties involved. Most wedding ceremonies involve the couple reciting and/or exchanging vows. Though traditional vows have been customary, recently couples have more often been choosing to create their own vows. There is also typically a giving of a symbol between both parties; this symbol may be rings, flowers, money, or other symbolic offerings; in addition, the master of ceremonies involved in the wedding will usually issue statement proclaiming the parties to be legally married. Celebrations frequently follow the wedding ceremony.
The demand for wedding services is dependent upon the personal income of the consumer and/or their families, as well as consumer preferences for their wedding ceremony. As there are so many different organizations that must coordinate to create a wedding, competition is often steep within this industry. Some businesses offer more than one wedding service in order to generate increased revenue, while others specialize in one sector of the wedding industry and focus on supremely efficient and effective in that unique area.