Video equipment manufacturers are in constant competition with each other, as well as computers and game consoles in the home entertainment market that are able to produce video without additional video equipment accessories. The demand for video equipment is dependent upon personal income of consumers, and how quickly new innovations for video equipment are discovered. Independent companies within the video equipment industry rely on the efficiency of manufacturing practices and the effectiveness of marketing and distribution strategies to generate a considerable profit. Small companies remain in competition by focusing energy on providing specialty components and products for different systems in to appeal to a specific consumer base. Large companies that are already solidly established in this industry possess advantages in their advertising, manufacturing, and distribution practices that give them an edge in video equipment.