Stationery wholesalers buy paper products in bulk from the manufacturers, typically in the form of paper rolls. In this way, the paper can be processed further and then dispensed to different manufacturers, commercial printers, and publishers for their uses. These stationery wholesalers will provide a service to the manufactures and other end user, and as such they mark-up the cost on the paper goods that they distribute in order to generate a profit.
Stationery is a niche industry, and with the advent of electronic media stationery is engaged in steep competition as a form of communication. Stationery is related to paper and the written word, it is a personal form of communication, and as such cannot be instantly generated. Stationery employs many techniques in order to make the overall product specialized. Practices used with stationery include embossing, thermographic printing, letterpress printing, and engraving. Offset printing and flat printing are common as well, due to their lower costs and informal product. The stationery market is most often used for formal event specialized invitations, special occasion programs, or office stationery.