Major appliances are characterized as large machines that are capable of completing a routine household job, the purposes of which include cooking or refrigeration in home, commercial, industrial, or institutional locations. Major appliances are generally fixed in a set position, and considered part of the home in the real estate market as they are typically included in the property when other furnishings are not.
Major appliances frequently require a generous amount of electricity in order to function properly, and as such can only be placed in specific locations of a household that are wired according to the electrical needs. With the advent of Energy Labeling for appliances, these fixtures have become more complicated in order to be more effective in their purpose and to meet energy regulation requirements. The most prominent products in the major appliance industry are ovens, ranges, refrigerators, freezers, washers, and dryers. Dishwashers and air conditioning units are also manufactured in this industry.
The demand for products within the major appliance industry is reliant on personal income of the consumer, home sales, home remodeling, and replacement of an appliance in the event of product failure. Independent companies generate their revenue based upon effective advertising strategies, and stream-lined operations. Small businesses prioritize by providing excellent consumer services, producing specialized stock and name brand products under a contract, and subcontracting to bigger manufacturing companies. Large appliance retailers are able to bargain with manufacturing companies for discounts, and also have advantages as far as production, marketing, and distribution of product.