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Laundry Care & Detergents: research reports

Laundry care products, as the name suggests, are intended to clean and treat clothing. While there are many variations and specialty products, the laundry care product market can be divided into the following categories and subcategories:

Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
Static Control/Fabric Protector

In a market dominated by a few major brands, laundry can become even more of an inconvenience than it already is for consumers with specific lifestyle needs not met by the mainstream, such as those with allergies, parents of infants, or green consumers.

Alternately, specialty product benefits or products that solve a particular problem—such as hybrid products (i.e., Tide with a Touch of Downy) or wrinkle reduction detergent—also represent positive opportunities in the niche market.

A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.

Laundry Care & Detergents market research reports and industry analysis

Home Care in Uzbekistan 5/15/2013 \| published by: Euromonitor International ... urbanisation has influenced consumer lifestyles particularly for the younger generation. However, home care in Uzbekistan still has growth potential. Continuous marketing campaigns of manufacturers and an increasing number of imported products has led to greater ... \| read more...	$2,400.00
Laundry Care in Uzbekistan 5/15/2013 \| published by: Euromonitor International ... which continue to stimulate consumer potential. The housing trend continues to generate a higher number of single households which has a positive impact on sales. The number of new families continues to increase and educated ... \| read more...	$900.00
Laundry Care in Macedonia 5/13/2013 \| published by: Euromonitor International ... further exacerbated by the on-going sovereign debt crisis in the Eurozone countries. Price-sensitivity remained at an all-time high. Consumer confidence declined as a result of this continuous pressure and the fact that the Macedonian economy ... \| read more...	$900.00
Home Care in Macedonia 5/13/2013 \| published by: Euromonitor International ... directly affects several countries which are Macedonia’s largest trade partners and indirectly affects the Macedonian economy by influencing industrial production decline. This increased the challenges to Macedonian exports and ultimately led to low consumer confidence ... \| read more...	$2,400.00
Laundry Care in Bosnia-Herzegovina 5/9/2013 \| published by: Euromonitor International ... CAGR. Price increases in the category during 2012 contributed largely to the positive value performance, but another factor must be recognised – the increased penetration of concentrated products. Euromonitor International's Laundry Care in Bosnia-Herzegovina market ... \| read more...	$900.00
Home Care in Bosnia-Herzegovina 5/9/2013 \| published by: Euromonitor International ... during this period, but most did not succeed. The most successful were those that recognised that consumers were growing increasingly price sensitive. So, price leaders were widely successful across home care categories in spite of, ... \| read more...	$2,400.00
Home Care in Croatia 5/9/2013 \| published by: Euromonitor International ... current value terms continuously since 2008. The economic downturn is still having an effect in Croatia, and forecasts predict another rough year ahead. The other reason was the high average unit prices of home care ... \| read more...	$2,400.00
Laundry Care in Croatia 5/9/2013 \| published by: Euromonitor International ... the dominant laundry format with a 70% value sales share in 2012, which made this category a proverbial cash cow for manufacturers. With the advance of the economic downturn and increased competitiveness, consumers saw a ... \| read more...	$900.00
Laundry Care in the United Kingdom 5/2/2013 \| published by: Euromonitor International ... products in favour of concentrated products, along with new fragrances, price increases seem justified. Euromonitor International's Laundry Care in United Kingdom market report offers a comprehensive guide to the size and shape of the market ... \| read more...	$900.00
Laundry Care in Hungary 5/2/2013 \| published by: Euromonitor International ... well as lower prices, laundry care stagnated in volume terms and value sales grew only through price increases in 2012. Meanwhile, newer and more effective specialised products like detergent tablets saw high value growth of ... \| read more...	$900.00
Home Care in the United Kingdom 5/2/2013 \| published by: Euromonitor International ... best performance. Overall, home care benefited from the recession-inspired “make-do and mend” mentality. As consumers stayed at home and entertained more at home in 2012, mainly due to financial restrictions, as well as the appeal ... \| read more...	$2,400.00
Home Care in Hungary 5/2/2013 \| published by: Euromonitor International ... by price increases while in many categories volume sales declined slightly or stagnated. As customers remained price-sensitive they were more careful and purchased the most efficient goods which had the best price/value ratio. While the ... \| read more...	$2,400.00
Laundry Care in Bolivia 5/1/2013 \| published by: Euromonitor International ... performance of such products. Around 78% of Bolivian households still wash their clothes by hand and only 22% have a washing machine. Ola (Astrix SA) and Archer (Multi Internacional Ltda) were the two local brands ... \| read more...	$900.00
Laundry Care in Argentina 4/30/2013 \| published by: Euromonitor International ... products were virtually non-existent before 2010. In 2012, the category grew at half the rate of the previous year as consumers’ purchasing power has fallen due to inflation rising above the rate of wage increases. ... \| read more...	$900.00
Laundry Care in Sweden 4/11/2013 \| published by: Euromonitor International ... media and the blogosphere that manufacturers’ eco credentials were under increased scrutiny in 2012. Euromonitor International's Laundry Care in Sweden market report offers a comprehensive guide to the size and shape of the market at ... \| read more...	$900.00
Laundry Care in the United Arab Emirates 4/11/2013 \| published by: Euromonitor International ... resumed, with affluent Western expatriates bringing a preference for premium and value-added laundry care products developed in their home countries. Euromonitor International's Laundry Care in United Arab Emirates market report offers a comprehensive guide to ... \| read more...	$900.00
Home Care in Sweden 4/11/2013 \| published by: Euromonitor International ... current weakness and uncertainty regarding the economic climate is not having an overly negative impact on sales and suggests that home care in Sweden is relatively immune to wider economic forces. Nevertheless, this is not ... \| read more...	$2,400.00
Home Care in the United Arab Emirates 4/11/2013 \| published by: Euromonitor International ... increased and job creation accelerated substantially, pushing sales of home care products. The so-called Arab Spring benefited the United Arab Emirates as the political system in the country is one of the most stable in ... \| read more...	$2,400.00
Laundry Care in Belarus 4/11/2013 \| published by: Euromonitor International ... it more resistant to adverse economic circumstances. However, economical consumption was the main trend during 2012 and led to an increase in the sales share of inexpensive brands and products. Euromonitor International's Laundry Care in ... \| read more...	$900.00
Ditra Sitra (Dubai) in Home Care (United Arab Emirates) 4/11/2013 \| published by: Euromonitor International ... low- to mid-income earners with its Taj, Zahra and Anwar powder detergent brands. The company is also expected to strengthen its position in private label detergents. Although private label lines are not currently a threat ... \| read more...	$150.00
Home Care in Belarus 4/11/2013 \| published by: Euromonitor International ... inflation fluctuated between 19-22% according to the Belarusian Ministry of Finance. Home care continued to post growth in 2012 but only in value terms. Value growth was mainly attributed to the increase in unit prices ... \| read more...	$2,400.00
Home Care in Poland 4/8/2013 \| published by: Euromonitor International ... in home care was much lower in constant terms. Such categories as laundry care, dishwashing or surface care were growing at a similar level. Toilet care, air care and insecticides recorded even higher growth than ... \| read more...	$2,400.00
Laundry Care in Poland 4/8/2013 \| published by: Euromonitor International ... are also a novelty; tablet liquid detergents are gaining a small slice of the market. The latter is becoming popular only among the most affluent parts of Polish society as these products are rather expensive. ... \| read more...	$900.00
Home Care in Australia 4/5/2013 \| published by: Euromonitor International ... wake of global economic uncertainty, real income growth across the economy allowed spending to continue relatively unhindered for the majority of consumers. In many areas such as air care and dishwashing, manufacturers continue to successfully ... \| read more...	$2,400.00
Laundry Care in Australia 4/5/2013 \| published by: Euromonitor International ... popular as consumers continue to evaluate the environmental impact of brand offerings. While floral-inspired fragrances have traditionally proven most popular, experience seeking consumers are experimenting with new fragrance offerings to match their lifestyles. Euromonitor International's ... \| read more...	$900.00

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