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Interactive TV: market research reports

The interactive television industry has seen a significant spike in recent years due to constant emerging innovations in technology. Interactive television is frequently called “iTV”, and refers to numerous techniques that give the viewer or user control over how they interact with their television systems and the content to which they have subscribed. Interactive television operates on a spectrum from low interaction (changing channels, adjusting volume, powering on and off televisions) to moderate (example: on-demand movies and shows) and then high interaction between viewer and device (the viewer having the capability to affect what is occurring on the television during a program).

Aside from the differing levels of interactivity, the forms of interaction used with interactive television are imperative to the complete interactive experience. In order to truly have interactive television capabilities in the optimum regard, there needs to be interaction with the physical television set, interaction with the program content being shown on the TV set, and interaction with television-related content. Interactivity with the physical TV set is commonplace, as is typically involves the practice of using a remote control to “channel surf”, and then progresses to the manipulation of VCRs, DVD players, DVRs, On-Demand, and being able to skip of commercials, amongst other capabilities. Interacting with program content is not yet mainstream, but refers to the ability of the viewer to directly affect what is occurring in a program they are watching. For example, viewers would be able to vote on plot lines while watching, and the program storyline would be altered based on this immediate view feedback. Interaction with television-related content is currently the vaguest portion of this technology, and is still being developed for optimum performance and user-ability. This form of interactivity involves using the television as an instantaneous information source, in addition to leisure activity.

Interactive TV market research reports and industry analysis

Digital Media - IPTV, Smart TV and Digital TV Insights 12/4/2012 \| published by: Paul Budde Communication Pty Ltd ... to switch to over. Interesting IPTV developments are also taking place and in 2012 there are around 55 million IPTV subscribers worldwide and the market grew by around 30% between 2010/2011. This report provides information ... \| more... Search inside this report	$95.00
Connected TV Forecasts 11/7/2012 \| published by: Digital TV Research ... part of the just-released Connected TV Forecasts report, which covers 40 countries. The US contributed 48 million to the 2010 total (or 45% of the global total), and will grow to 78 million in 2012 (37%) and ... \| more... Search inside this report	$1,350.00
Global Digital Media - Video and Television in a Smart Connected World 11/7/2012 \| published by: Paul Budde Communication Pty Ltd ... growing and evolving sector. The internet is presenting consumers with choice and access like never before and this is transforming the home entertainment industry. The battle for the lounge room is heating up with all ... \| more... Search inside this report	$995.00
Smart-TV Device Forecasts 2012-2017 11/1/2012 \| published by: Informa Media and Telecom ... offering only the equivalent of a budget smartphone. However, this is set to change with the introduction of dual-core chips, motion control, face recognition, and tighter integration with smartphones and tablets. By 2017, Informa forecasts ... \| more...	$3,992.00
Digital Media - IPTV, Smart TV and Digital TV Insights 10/22/2012 \| published by: Paul Budde Communication Pty Ltd ... to switch to over. Interesting IPTV developments are also taking place and in 2012 there are around 55 million IPTV subscribers worldwide and the market grew by around 30% between 2010/2011. This report provides information ... \| more... Search inside this report	$95.00
Integrated Playout Automation & Channel-In-A-Box (CiaB) – Global Advancements, Business Models, Technology Roadmap, Forecasts & Analysis (2012 – 2017) 10/17/2012 \| published by: MarketsandMarkets ... integrating all the needs into one single solution. This has generated greater interest among all stakeholders in Playout automation, as CiaB has become the one stop solution for a variety of needs with an attractive ... \| more... Search inside this report	$4,650.00
Smart TV Market (2012-2017): Global Market Forecast by, Display Size, Technology (2D & 3D), Geography (North America (US, Canada, Others), Europe (Germany, UK, France, Italy Others), Asia- Pacific (China, Japan, Others) and RoW (Middle East, Africa, Latin 10/15/2012 \| published by: 6Wresearch ... global TV market has reached the fourth generation of connected TVs where all major manufacturers are debuting new models with innovations in content aggregation, apps development, and user interfaces. The success of smart TV depends ... \| more... Search inside this report	$3,300.00
Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017) 10/12/2012 \| published by: MarketsandMarkets ... industry is open to experiments and is witnessing many a tie-ups between broadcasters and social networking companies. While some broadcasters are amalgamating Social TV within their own platforms; there are many, who are integrating Twitter ... \| more... Search inside this report	$4,650.00
India Smart TV Market (2012-2017): Market Forecast by, Display Size, Technology (2D & 3D) and Insights by Apps & Specifications 10/1/2012 \| published by: 6Wresearch ... Consumer’s demand for multi-functional services, on-going TV network digitization and increasing internet penetration is helping smart TV market to grow in India. According to 6Wresearch, India smart TV market was valued at $0.22 billion in ... \| more... Search inside this report	$1,500.00
Worldwide Smart TV Market and Product Development Trends & Major Players' Strategies 9/25/2012 \| published by: Market Intelligence & Consulting Institute ... smart TV products in 2012 to sustain prices of end-market products through software applications and services amid the fixed hardware costs. This report provides an insight into the global and Taiwanese smart TV market and ... \| more... Search inside this report	$2,200.00
Homeshopping in Portugal 8/13/2012 \| published by: Euromonitor International ... be better informed before making a purchase, and often features competitive prices. As such, internet retailing is eroding homeshopping’s consumer base, whilst at the same time preventing new consumers from participating in homeshopping. Euromonitor International's ... \| more... Search inside this report	$900.00
Homeshopping in Romania 8/6/2012 \| published by: Euromonitor International ... review period. Euromonitor International's Homeshopping in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, ... \| more... Search inside this report	$900.00
Smart TVs 8/1/2012 \| published by: Global Industry Analysts ... provided for the period 2011 through 2018. The report profiles 24 companies including many key and niche players such as Haier Group, Hisense Group, Hitachi, Ltd., Lenovo Group Limited, LG Electronics, Mitsubishi Electric Corp., Panasonic ... \| more...	$4,450.00
Homeshopping in Saudi Arabia 7/24/2012 \| published by: Euromonitor International ... access to satellite TV during the review period. The country has one of the tightest-controlled media environments in the Middle East, with the state-run BSKSA operating almost all media channels. This contributes to the popularity ... \| more... Search inside this report	$900.00
Homeshopping in Russia 7/18/2012 \| published by: Euromonitor International ... and toys and games homeshopping each registering less than a 3% share of homeshopping, and accounting only a 1% share of sales in non-store based retailing when taken together. Growth was hampered during the financial ... \| more... Search inside this report	$900.00
Homeshopping in Egypt 7/17/2012 \| published by: Euromonitor International ... just 33% of households in 2005 to 65% of households in 2011. This trend greatly widened the potential consumer base for homeshopping during the review period. However, as a result of the political unrest at ... \| more... Search inside this report	$900.00
Home Shopping - France - July 2012 7/1/2012 \| published by: Mintel International Group Ltd. ... in our European Home Shopping Market section. In total these 19 countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (e.g. Luxembourg) or are ... \| more... Search inside this report	$3,104.00
Home Shopping - Germany - July 2012 7/1/2012 \| published by: Mintel International Group Ltd. ... in our European Home Shopping Market section. In total these 19 countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (e.g. Luxembourg) or are ... \| more... Search inside this report	$3,104.00
Home Shopping - Spain - July 2012 7/1/2012 \| published by: Mintel International Group Ltd. ... in our European Home Shopping Market section. In total these 19 countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (e.g. Luxembourg) or are ... \| more... Search inside this report	$3,104.00
Home Shopping - Europe - July 2012 7/1/2012 \| published by: Mintel International Group Ltd. ... others have been absorbed. Now online is the dominant channel for home shopping and successful retailers are integrating their online and offline operations so that the dividing line between the two becomes ever more blurred. \| more... Search inside this report	$4,504.00
Home Shopping - Italy - July 2012 7/1/2012 \| published by: Mintel International Group Ltd. ... in our European Home Shopping Market section. In total these 19 countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (e.g. Luxembourg) or are ... \| more... Search inside this report	$3,104.00
China TV Shopping Industry Report, 2011 3/1/2012 \| published by: Research in China ... billion. However, since 2000, affected by exaggerated or false advertisement, exorbitant price, inferior quality and lack of after-sale services, this industry experienced rapid shrinkage, by 2005 merely less than 300 companies were left, and the ... \| more...	$1,400.00
Homeshopping In Canada 1/17/2012 \| published by: Euromonitor International ... more time online than watching television in 2011, with Canadian Internet usage rates the highest in the world according to a comScore report. Additionally, according to Synovate research released in 2011, 68% of Canadians indicated ... \| more... Search inside this report	$900.00
Entertainment Industry 1/1/2012 \| published by: Global Industry Analysts ... of the industry and highlights latest trends and demand drivers. Regional markets briefly abstracted and covered include United States, Canada, Europe (France, Germany, Italy, United Kingdom, Spain, Russia and Rest of Europe), Asia Pacific (Australia, ... \| more...	$2,950.00
Jewelry Television - Company Capsule 12/4/2011 \| published by: iCD Research ... executives and anyone looking to access key information about Jewelry Television. ICD Research's Jewelry Television - Company Capsule report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a ... \| more...	$75.00

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Interactive TV: market research reports

Interactive TV market research reports and industry analysis