Hair Care: market research reports

Haircare products comprise many different brands and varieties, but they boil down to a handful of specific haircare functions: cleaning, conditioning, styling and coloring the hair.

Shampoo is one of the basic toiletries used by most of the world’s population to clean hair. Shampoo types include formulations for dry, normal, or oily hair; anti-dandruff shampoo; anti-psoriatics; formulations that repair damaged or color-treated hair shafts; those claiming to moisturize hair; and etc.

Conditioner is meant to coat hair shafts, in order to repair and protect them. There are two types: Conditioner meant to be rinsed out (also called “crème rinse”), and that meant to be left on the hair.

Treatments are also included here. These range from heavy conditioners for the rescue of severely damaged hair, to hot oil treatments, to scalp refreshers that relieve irritations caused by the harshness of hair relaxers, hair bleach, and the like.

These are any preparations that hold or sculpt hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.

Hair dyes are sold in permanent, semi-permanent, and temporary versions. Male-specific brands of hair dyes may appear on products for dyeing beards and moustaches, as well as on the usual products that color the hair on one’s head.

Other haircare products include home relaxer and permanent kits: A relaxer is a chemical solution used on curly hair to soften curls or straighten hair. A perm has the opposite effect and creates waves and curls in the hair by applying heat and chemicals.

Hair growth products are used by primarily by consumers to prevent hair loss and stimulate hair growth.