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Cosmetics Market Research Reports & Industry Analysis

The cosmetics companies manufacture personal care products using natural, herbal and chemical materials purchased from suppliers. These raw materials are tested in plants and laboratories to develop formulas for substances that enhance personal beauty. These formulas, generally patented, are used in the mass production of cosmetics products.

Most cosmetics companies rely on a multi­level distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications.

However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door­-to­-door selling method to directly reach customers.

The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.

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Cosmetics Industry Research & Market Reports

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Sets/Kits in Latvia
5/15/2015 | published by: Euromonitor International
... presents for different occasions. Rising sales within the premium-price range also contributed to category growth as giving cheap beauty and personal care products was considered as being disrespectful. Furthermore, as more Latvians worked longer hours, ...  |  read more...
USD 990
Colour Cosmetics in Venezuela
5/6/2015 | published by: Euromonitor International
... locating many of the products in the category on retail shelves during 2014 as severe import restrictions made it difficult for companies to guarantee a consistent supply of sufficient stock and this left retail shelves ...  |  read more...
USD 990
Sets/Kits in Lithuania
5/15/2015 | published by: Euromonitor International
... the appeal of these products. Industry sources were unambiguous about their attitude towards sets/kits – it was not a strategic goal for any of the companies and this certainly showed. Apart from the allocation of ...  |  read more...
USD 990
Sets/Kits in Tunisia
5/15/2015 | published by: Euromonitor International
... Furthermore, consumers are interested in sets/kits mainly because they can obtain multiple products at a considerably lower price than if they were to buy them separately. Sets/kits were sold mainly in beauty specialist retailers, but ...  |  read more...
USD 990
Colour Cosmetics in China
5/6/2015 | published by: Euromonitor International
... 2014. As a result, colour cosmetics recorded value growth of 9% in 2014, outpacing its growth rate in the previous year. Korean TV dramas gained widespread popularity among Chinese consumers in 2014, resulting in local ...  |  read more...
USD 990
Beauty and Personal Care in Estonia
5/15/2015 | published by: Euromonitor International
... economic situation enabled disposable incomes to grow, making consumers more confident to increase purchases in beauty and personal care. Estonians were therefore gradually migrating towards premium products in many categories. Euromonitor International's Beauty and Personal ...  |  read more...
USD 2,650
Beauty and Personal Care in Lithuania
5/15/2015 | published by: Euromonitor International
... cause, as they hooked shoppers on a constant stream of discounts, ranging from as deep as 50% for entire product categories. This was the right tactic whilst the economy was in crisis, but is highly ...  |  read more...
USD 2,650
Colour Cosmetics in Colombia
5/6/2015 | published by: Euromonitor International
... its operation in Colombia during the first half of 2015. This launch assures the strong position of direct sellers in colour cosmetics in times where the leaders, Avon and Belcorp, have struggled to achieve positive ...  |  read more...
USD 990
Colour Cosmetics in Greece
5/6/2015 | published by: Euromonitor International
... throughout the whole year, as they represent for manufacturers the only way to attract consumers to premium ranges, which have been constantly losing ground to mass, as well as masstige brands. At the same time, ...  |  read more...
USD 990
Other Personal Care Services - The 2015 U.S. Market Research Report
6/1/2015 | published by: Kentley Insights
... Reports are based on billions of data points created from millions of annual comprehensive business surveys. Used for a range of strategic purposes, from due diligence to streamlining to forecasting to gap analysis to evaluating ...  |  read more...
USD 195
Health and Personal Care Stores - The 2015 U.S. Market Research Report
6/1/2015 | published by: Kentley Insights
... with all of the key insights, trends and benchmarks you need to create a broad and comprehensive diagnostic and understanding of the industry and your company. Used for a range of strategic purposes, from due ...  |  read more...
USD 195
Cosmetics, Beauty Supplies and Perfume Stores - The 2015 U.S. Market Research Report
6/1/2015 | published by: Kentley Insights
... provide you with all of the key insights, trends and benchmarks you need to create a broad and comprehensive diagnostic and understanding of the industry and your company. Used for a range of strategic purposes, ...  |  read more...
USD 195
Sets/Kits in China
5/6/2015 | published by: Euromonitor International
... more consumers focused on high-end products in sets/kits from leading multinationals, either due to their affordability based on their smaller size or as a trial before purchasing full-size products. Sets/kits, especially those focusing on daily ...  |  read more...
USD 990
Sets/Kits in Greece
5/6/2015 | published by: Euromonitor International
... the ongoing recession did take its toll in 2014. Consumers refrained from purchases of products of secondary importance (especially fragrances and colour cosmetics that are frequently promoted in kits) hence leading to negative growth for ...  |  read more...
USD 990
Sets/Kits in Ireland
5/6/2015 | published by: Euromonitor International
... particularly fragrance, skin care and colour cosmetics gift sets. There was also constant demand for bath and shower gift sets. Euromonitor International's Sets/Kits in Ireland report offers a comprehensive guide to the size and shape ...  |  read more...
USD 990
Sets/Kits in Norway
5/7/2015 | published by: Euromonitor International
... quality and ingredients contributed to a slow-down of sets/kits in Norway in the review period. Aside from the traditional place that these products hold as gifts for events like Christmas and Mother’s Day, they were ...  |  read more...
USD 990
Sets/Kits in the US
5/6/2015 | published by: Euromonitor International
... in self-gifting. That said, sales of skin care-based sets/kits did not grow strongly in 2014. Skin care companies had introduced many sets/kits in the early part of the review period to drive trial and sales ...  |  read more...
USD 990
Sets/Kits in Ukraine
5/6/2015 | published by: Euromonitor International
... if all of the products were purchased separately and with the deepening economic woes and falling consumer purchasing power in the country any kind of discount has been much sought after. As consumers have also ...  |  read more...
USD 990
Sets/Kits in Venezuela
5/6/2015 | published by: Euromonitor International
... major problems faced by the companies present in the category ensuring a consistent supply of their products made it very difficult for them to promote and market sets/kits towards the end of the review period. ...  |  read more...
USD 990
Saponia dd in Beauty and Personal Care (Croatia)
5/15/2015 | published by: Euromonitor International
... the group is trying to get a synergy from the interaction of member companies, connecting managements of single companies and sometimes even transferring managers from one company to the other. It seems to have paid ...  |  read more...
USD 572
Colour Cosmetics in Croatia
5/15/2015 | published by: Euromonitor International
... down to cheaper variants. Manufacturers have recognised that, and, besides from making new launches that usually raise the unit price of colour cosmetics, they also try to attract price-conscious customers with price promotions. Euromonitor International's ...  |  read more...
USD 990
Colour Cosmetics in Estonia
5/15/2015 | published by: Euromonitor International
... and positive economic conditions enabled the increase of disposable incomes. Furthermore, colour cosmetics continued to offer a notable amount of new and innovative launches that attracted consumer interest and boosted sales. The younger generation of ...  |  read more...
USD 990
Colour Cosmetics in Lithuania
5/15/2015 | published by: Euromonitor International
... up noticeably during the latter stages of the review period and continued to grow in 2014. Companies capitalised on growing consumer demand, introducing new formulae, adding benefits so that products no longer delivered just beauty, ...  |  read more...
USD 990
Colour Cosmetics in Uruguay
5/15/2015 | published by: Euromonitor International
... to Argentina, a significant proportion of Uruguayan consumers were happy to travel over the border to Argentina during the weekend, purchasing colour cosmetics at duty-free shops located in airport terminals or on the Buquebus ferries ...  |  read more...
USD 990
Sets/Kits in Croatia
5/15/2015 | published by: Euromonitor International
... launched by direct sellers like Avon, Oriflame and Amway, mass increased its importance, and the trend persists. Currently, the share of premium is reduced to 18% in 2014, which is still high compared to beauty ...  |  read more...
USD 990
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