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Cosmetics: market research reports

The cosmetic industry composed of manufacturers of various cosmetic products. These products may include any item that is meant for personal care and to enhance one’s appearance. These cosmetic items include skin or sun lotions, as well as different forms of make-up, hair preparations, and perfumes. Those employed in the cosmetic industry are responsible for the preparation, blending, compounding, and packaging of assorted beauty products.

Within the cosmetic industry there are many types of products to choose from, and these products make various benefit claims. Therefore, consumers can easily become confused when trying to select cosmetics, and might even refrain from purchasing products due to the complexities. Because of this, marketing companies often focus their strategies on making the choice fast and simple for the consumers in order to sell their products.

Cosmetic marketing companies use media and entertainment to promote their products quickly and effectively. Using the influence of popular television shows, movies, and other forms of entertainments to market their product is becoming an increasingly prevalent strategy in promoting cosmetics to potential consumers.

Globally, the cosmetic industry continues to develop, and the Internet also allows this industry to further extend its reach. Many cosmetic companies will sell their products online, which can make the process of choosing and purchasing products convenient and easy. In addition, automated kiosks have emerged as new avenues for cosmetic supply and consumption. Similar to a vending machine, these kiosks provide another way for cosmetic companies to retail and sell their products.

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Cosmetics market research reports and industry analysis

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Personal Care Products Manufacturing
7/28/2014 | published by: First Research, Inc.
... cosmetics. Major companies include Estee Lauder, Johnson & Johnson, and Procter & Gamble (all based in the US), as well as L’Oreal (France), Shiseido (Japan), and Unilever (the Netherlands and the UK). The global personal ...  |  read more...
USD 129
Health & beauty retailing - Market Sizes in US (2014)
7/23/2014 | published by: Mintel - Snapshots
... all types of goods and services in pharmacies, drug stores, beauty retailers and perfumeries; it excludes sales of pharmaceuticals, health and beauty goods through other retailers. Market volume is number of stores; market value is ...  |  read more...
USD 600
Beauty and Personal Care Market in North America : 2014-2018
7/23/2014 | published by: TechNavio - Infiniti Research Ltd.
... Care Market in North America: Avon Products Inc., Colgate-Palmolive Co., L’Oréal SA, P&G Co. and Unilever Group. Other prominent vendors in this market are: Beiersdorf, Chanel USA, Christian Dior, Elizabeth Arden, Energizer Holdings, Estée Lauder, ...  |  read more...
USD 2,500
Health & beauty retailing - Market Sizes in Indonesia (2014)
7/23/2014 | published by: Mintel - Snapshots
... all types of goods and services in pharmacies, drug stores, beauty retailers and perfumeries; it excludes sales of pharmaceuticals, health and beauty goods through other retailers. Market volume is number of stores; market value is ...  |  read more...
USD 600
Colour Cosmetics - Kenya
7/18/2014 | published by: Euromonitor International
... as it launches into the colour cosmetics world. Other international players that entered into this category include Estée Lauder, which officially launched its products in Kenya through a franchise agreement with Lintons Beauty World which ...  |  read more...
USD 900
Beauty and Personal Care - Kenya
7/18/2014 | published by: Euromonitor International
... choose from, accessibility through growth in retail outlets and high end advertising adopted by industry players, are key factors that promoted growth in this market. However, value growth is slightly lower than it was during ...  |  read more...
USD 2,400
Colour Cosmetics - Spain
7/16/2014 | published by: Euromonitor International
... in Spaniards being more careful about when and how they spend their money. Traditionally, Spanish consumers have ranked value-for-money as the third most important factor when deciding where to do their shopping, after proximity and ...  |  read more...
USD 900
Sets/Kits - Spain
7/16/2014 | published by: Euromonitor International
... Spaniards will increase their expenditure between 2-3%. Although the levels of expenditure are far from those recorded at the beginning of the review period, this will result in sales of sets/kits recording marginal but positive ...  |  read more...
USD 900
Beauty and Personal Care - Spain
7/16/2014 | published by: Euromonitor International
... Q4 of 2013, Spanish GDP recorded positive growth rates. Moreover, international financial markets seem to have recovered the trust in Spain and the “prima de riesgo” stood at 200 basic points at the end of ...  |  read more...
USD 2,400
Colour Cosmetics - Slovakia
7/15/2014 | published by: Euromonitor International
... value growth rate recorded in the category during 2013 was commensurate with the 2% current value growth recorded in 2012 as the average unit price in the category decreased marginally in current terms, which meant ...  |  read more...
USD 900
Sets/Kits - Denmark
7/15/2014 | published by: Euromonitor International
... Christmas, birthdays and Mother’s Day. Sets/kits are mainly sold in, for example, Matas A/S stores, beauty specialist retailers and supermarkets. Around Christmas and Mother’s Day these products can easily be found in stores, thus they ...  |  read more...
USD 900
Beauty and Personal Care - Slovakia
7/15/2014 | published by: Euromonitor International
... demand among Slovakian consumers as they minimise allergic reactions on the skin. The strong promotion of these products under highly popular and trustworthy brands through press and television advertising continues to attract new customers and ...  |  read more...
USD 2,400
Colour Cosmetics - Denmark
7/15/2014 | published by: Euromonitor International
... posting positive value and volume growth throughout the review period. Danish women are reluctant to downgrade their favourite brands and “settle for” an inexpensive brand they perceive to be of a lower quality. For this ...  |  read more...
USD 900
Sets/Kits - Slovakia
7/15/2014 | published by: Euromonitor International
... growth recorded in the category in 2012 represented a major improvement on the 35% current value decline recorded in the category during 2012. Decreasing unit prices and rising consumer interest in these products is boosting ...  |  read more...
USD 900
Colour Cosmetics - Peru
7/14/2014 | published by: Euromonitor International
... nail polishes that help to maintain healthy nails and foundation that moisturises or has 24-hour duration, are increasingly being sought. Nail polish, in particular, posted the fastest growth, up 12% in current value terms in ...  |  read more...
USD 900
Sets/Kits - Peru
7/14/2014 | published by: Euromonitor International
... good level of sales around special dates, such as Valentine’s Day, Mother’s Day, Father’s Day and Christmas. In recent years, key players began using sets/kits to raise awareness of less developed categories, within mass products, ...  |  read more...
USD 900
Colour Cosmetics - Cameroon
7/11/2014 | published by: Euromonitor International
... the rise in disposable incomes, especially among working women. As a result the category remains far from mature with potential to grow if manufacturers consider these factors. Euromonitor International's Colour Cosmetics in Cameroon report offers ...  |  read more...
USD 900
Sets/Kits - Cameroon
7/11/2014 | published by: Euromonitor International
... you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this ...  |  read more...
USD 900
Sets/Kits - Bosnia-Herzegovina
7/10/2014 | published by: Euromonitor International
... consumers are having difficulties in recognising the value in sets/kits, preferring to buy products separately when the need for them arises. Euromonitor International's Sets/Kits in Bosnia-Herzegovina report offers a comprehensive guide to the size and ...  |  read more...
USD 900
Sets/Kits - Slovenia
7/10/2014 | published by: Euromonitor International
... if all of the products were bought separately and with the deepening economic woes and falling consumer purchasing power in the country any kind of discount was much sought after. As consumers also demonstrated a ...  |  read more...
USD 900
Violeta doo in Beauty and Personal Care (Bosnia-Herzegovina)
7/10/2014 | published by: Euromonitor International
... dominant international players, but they are confident they will find their way to success. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key ...  |  read more...
USD 150
Colour Cosmetics - Bosnia-Herzegovina
7/10/2014 | published by: Euromonitor International
... value growth is in fact due to price growth, demand for colour cosmetics did show solid resilience to the weak performance of the economy. Both consumers and manufacturers adjusted their strategies during the review period, ...  |  read more...
USD 900
Colour Cosmetics - Slovenia
7/10/2014 | published by: Euromonitor International
... marketed to even out and smooth skin tone) which entered the category in 2013 and followed the global success of the category which began in 2010. Until 2013 BB creams products were mostly unknown to ...  |  read more...
USD 900
Colour Cosmetics - Guatemala
7/9/2014 | published by: Euromonitor International
... limiting the performance of the category in terms of total sales. In terms of growth, however, colour cosmetics is achieving strong increases, since consumption is growing from a small customer base, as well as more ...  |  read more...
USD 900
Sets/Kits - Algeria
7/9/2014 | published by: Euromonitor International
... priced lower than separate items. The search for value is a trend that particularly supported sales of mass sets/kits. Euromonitor International's Sets/Kits in Algeria report offers a comprehensive guide to the size and shape of ...  |  read more...
USD 900
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