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Cosmetics: market research reports

The cosmetic industry composed of manufacturers of various cosmetic products. These products may include any item that is meant for personal care and to enhance one’s appearance. These cosmetic items include skin or sun lotions, as well as different forms of make-up, hair preparations, and perfumes. Those employed in the cosmetic industry are responsible for the preparation, blending, compounding, and packaging of assorted beauty products.

Within the cosmetic industry there are many types of products to choose from, and these products make various benefit claims. Therefore, consumers can easily become confused when trying to select cosmetics, and might even refrain from purchasing products due to the complexities. Because of this, marketing companies often focus their strategies on making the choice fast and simple for the consumers in order to sell their products.

Cosmetic marketing companies use media and entertainment to promote their products quickly and effectively. Using the influence of popular television shows, movies, and other forms of entertainments to market their product is becoming an increasingly prevalent strategy in promoting cosmetics to potential consumers.

Globally, the cosmetic industry continues to develop, and the Internet also allows this industry to further extend its reach. Many cosmetic companies will sell their products online, which can make the process of choosing and purchasing products convenient and easy. In addition, automated kiosks have emerged as new avenues for cosmetic supply and consumption. Similar to a vending machine, these kiosks provide another way for cosmetic companies to retail and sell their products.

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Cosmetics market research reports and industry analysis

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Colour Cosmetics - Cameroon
7/11/2014 | published by: Euromonitor International
... the rise in disposable incomes, especially among working women. As a result the category remains far from mature with potential to grow if manufacturers consider these factors. Euromonitor International's Colour Cosmetics in Cameroon report offers ...  |  read more...
USD 900
Sets/Kits - Cameroon
7/11/2014 | published by: Euromonitor International
... you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this ...  |  read more...
USD 900
Sets/Kits - Slovenia
7/10/2014 | published by: Euromonitor International
... if all of the products were bought separately and with the deepening economic woes and falling consumer purchasing power in the country any kind of discount was much sought after. As consumers also demonstrated a ...  |  read more...
USD 900
Sets/Kits - Bosnia-Herzegovina
7/10/2014 | published by: Euromonitor International
... consumers are having difficulties in recognising the value in sets/kits, preferring to buy products separately when the need for them arises. Euromonitor International's Sets/Kits in Bosnia-Herzegovina report offers a comprehensive guide to the size and ...  |  read more...
USD 900
Violeta doo in Beauty and Personal Care (Bosnia-Herzegovina)
7/10/2014 | published by: Euromonitor International
... dominant international players, but they are confident they will find their way to success. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key ...  |  read more...
USD 150
Colour Cosmetics - Bosnia-Herzegovina
7/10/2014 | published by: Euromonitor International
... value growth is in fact due to price growth, demand for colour cosmetics did show solid resilience to the weak performance of the economy. Both consumers and manufacturers adjusted their strategies during the review period, ...  |  read more...
USD 900
Colour Cosmetics - Slovenia
7/10/2014 | published by: Euromonitor International
... marketed to even out and smooth skin tone) which entered the category in 2013 and followed the global success of the category which began in 2010. Until 2013 BB creams products were mostly unknown to ...  |  read more...
USD 900
Colour Cosmetics - Guatemala
7/9/2014 | published by: Euromonitor International
... limiting the performance of the category in terms of total sales. In terms of growth, however, colour cosmetics is achieving strong increases, since consumption is growing from a small customer base, as well as more ...  |  read more...
USD 900
Sets/Kits - Algeria
7/9/2014 | published by: Euromonitor International
... priced lower than separate items. The search for value is a trend that particularly supported sales of mass sets/kits. Euromonitor International's Sets/Kits in Algeria report offers a comprehensive guide to the size and shape of ...  |  read more...
USD 900
Colour Cosmetics - Germany
7/9/2014 | published by: Euromonitor International
... depend not only on the creative ideas of researchers and innovators but also have to go along with trends from fashion, TV or movies; but most of all, they have to appeal to a new ...  |  read more...
USD 900
Sets/Kits - Germany
7/9/2014 | published by: Euromonitor International
... thereof benefit from that development as well. Beauty specialist retailers, such as perfumeries but also parapharmacies/drugstores, often use gift sets or product kits to increase attractiveness of certain products or offers by simply adding products ...  |  read more...
USD 900
Colour Cosmetics - Algeria
7/9/2014 | published by: Euromonitor International
... products represents a hindrance to the stronger growth of the category. Euromonitor International's Colour Cosmetics in Algeria report offers a comprehensive guide to the size and shape of the market at a national level. It ...  |  read more...
USD 900
Sets/Kits - Guatemala
7/9/2014 | published by: Euromonitor International
... as promotional tools to create combinations of successful items that drive sales of less important categories. Sales of sets/kits are regarded by most customers as options for discounted items, as this is often the case ...  |  read more...
USD 900
Sets/Kits - Croatia
7/4/2014 | published by: Euromonitor International
... for family and friends. The popularity of sets remains the same since sets usually mean a value-for-money purchase and the additional benefit of the cosmetic bag in which products are often packaged. Euromonitor International's Sets/Kits ...  |  read more...
USD 900
Colour Cosmetics - Croatia
7/4/2014 | published by: Euromonitor International
... is most likely to be saved upon. Consumers manage this by either refraining themselves from buying colour cosmetics at all or by shifting to economy products, which is reflected in the rise of budget brands. ...  |  read more...
USD 900
Saponia dd in Beauty and Personal Care (Croatia)
7/4/2014 | published by: Euromonitor International
... million in 2014. So far, growth has been achieved as a result of the actions taken on the company’s main business markets and efforts exerted to improvement of production and business processes. Euromonitor International Local ...  |  read more...
USD 150
Consumer Goods & Retailing: Global Personal Care Retailers
7/3/2014 | published by: Veraart Research BV
... outlet number outlets, employees figures, address details and management information. Annual figures officially published by the retailers themselves is included in turnover. 2 sources provide reliable data we use these to make estimates, when official ...  |  read more...
USD 1,010
Sets/Kits - Bulgaria
7/2/2014 | published by: Euromonitor International
... at a considerably lower price if they are bought separately. Such products are present in most beauty and personal care categories and sometimes offer items that cannot be bought alone or are limited edition. Euromonitor ...  |  read more...
USD 900
Health & beauty retailing - Market Sizes in South Africa (2014)
7/2/2014 | published by: Mintel - Snapshots
... of all types of goods and services in pharmacies, drug stores, beauty retailers and perfumeries; it excludes sales of pharmaceuticals, health and beauty goods through other retailers. Market volume is number of stores; market value ...  |  read more...
USD 600
Health & beauty retailing - Market Sizes in Russia (2014)
7/2/2014 | published by: Mintel - Snapshots
... all types of goods and services in pharmacies, drug stores, beauty retailers and perfumeries; it excludes sales of pharmaceuticals, health and beauty goods through other retailers. Market volume is number of stores; market value is ...  |  read more...
USD 600
Colour Cosmetics - Bulgaria
7/2/2014 | published by: Euromonitor International
... period, growth rates slowed down, the only exception being 2010 and Bulgaria was no exception. That inevitably affected colour cosmetics as well, but in general, the category kept on growing and companies agreed that the ...  |  read more...
USD 900
Colour Cosmetics - South Korea
7/1/2014 | published by: Euromonitor International
... most domestic players introduced facial make-up products with the cushion format. The names of products were diverse such as Cushion BB, Cushion Foundation, Covering Cushion, CC Cushion, Water Cushion, Soothing Cushion and Multi Cushion. It ...  |  read more...
USD 900
Colour Cosmetics - Venezuela
7/1/2014 | published by: Euromonitor International
... are more regulated than others. Since colour cosmetics is out of the price control, companies increased prices over inflation as a way to compensate for financial losses suffered by the most controlled products. All colour ...  |  read more...
USD 900
Sets/Kits - Costa Rica
7/1/2014 | published by: Euromonitor International
... Bath and shower and body skin care sets gained further relevance, given the increasing interest in essential or basic personal care products within different consumer segments (men, youth) and the on-going popularity of spa-relaxing alternatives. ...  |  read more...
USD 900
Sets/Kits - Venezuela
7/1/2014 | published by: Euromonitor International
... the CAGR seen over the review period. Euromonitor International's Sets/Kits in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ...  |  read more...
USD 900
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