As the apparel manufacturing market continues to change and grow, advanced machinery is used in the manufacturing process to increase productivity, and the industry is adapting to computers and computer dependent controls that are able to help with much of the labor. Apparel companies also have to consistently modify the apparel they produce in order to meet consumer trends and demand. For example, manufacturing clothing that incorporates recycled material, or electronic functions (such as small lights in the clothing). At times, consumer demand also requires that the apparel industry manufactures and distributes clothing items at a more rapid pace than is typical.
Consumer preferences and demand are the predominant drivers for the apparel industry, but manufacturing costs are also a factor. Profitability in this industry is dependent upon several factors as well: the focus given to certain locations, specialization of products, efficiency of operations, and contracts with marketing professionals. As competition is steep, apparel companies often create alliances to present a stronger front. Apparel manufacturers also consistently work to create new clothing products and provide different services to consumers.