The U.S. population is composed of 49% men and 51% women; as such it is important to understand the differences between the two genders, especially when it comes to technology interest and usage. Are there fundamental differences between the genders that CE manufacturers and retailers should take into consideration? Women and CE helps to explore the similarities and differences between genders by measuring consumer attitudes, usage and purchase intent across core technology products.
Look to this study to:
Obtain updated statistics on women and CE from CEAs The Truth About Women and Consumer Electronics (2007)
Understand the differences between men and women in terms of CE purchasing habits and spending levels
Understand men and womens perceptions of CE retailers
Determine the impact of CE device customization on women vs. men