Understanding the Market for Wearable Health and Fitness Devices
As the methods of tracking fitness information have evolved rapidly over the past two to three years, consumers have become increasingly aware and able to monitor their own physical fitness levels in exciting new ways. Wearable fitness devices, including those that pair with portable connected devices like smartphones and tablets, have seen dramatic increases in both sales and usage. This study, Understanding the Market for Wearable Health and Fitness Devices, seeks to understand more about which consumers are buying these products, which features are most important to potential buyers and what functionalities will encourage owners to keep using their devices to stay fit.
Specifically, this study examines:
How consumer fitness levels and activities relate to the ownership of wearable fitness devices
Consumer desires for features and functionalities of wearable fitness devices
What compels sustained usage of wearable fitness devices after purchase
Motivations for purchasing wearable fitness devices