Aftermarket automotive technologies serve to meet the needs of consumers well beyond the initial purchase of a new or used vehicle. The number of different types of electronics that are available to be installed in a vehicle can be staggering to consumers - where do they go to learn about their options? What are the key factors that motivate them to install a new device in a vehicle? Which types of entertainment, safety and information devices are most desired?
This qualitative research report provides a detailed picture of how consumers are using aftermarket automotive electronics to solve problems in their everyday lives inside their vehicles.