Specialty Retail: Growing the Opportunity

Consumer Electronics Association
April 1, 2011
615 Pages - SKU: CEA6387028
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Today’s consumer is equipped with an array of devices and services designed to help them shop smarter. Mobile devices and applications enable shoppers to bring the Internet onto the sales floor allowing realtime price and feature comparisons of retailers across town and throughout cyberspace. In this new age of the intelligent and increasingly value conscious consumer, where do specialty electronics retailers find growth? Specialty Retail: Growing the Opportunity delves into these issues as well as:
  • Profiling specialty audio/video shoppers
  • Determining the drivers and deterrents to shopping at specialty retailers
  • Understanding the factors converting specialty shoppers into specialty purchasers
  • Identifying factors that can convert non-shoppers
Those involved in the retailing, merchandising, or manufacturing of audio and video electronics will find value in this insightful analysis which combines qualitative research (in-depth online interviews of specialty shoppers and non-shoppers) with a quantitative survey.


 

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