Single Person Households Analysis Brief

Multi-person households are a target market for many retailers, particularly CE retailers. But what about households with only one adult (i.e., single person householders)? How do their CE spending and product ownership rates compare with multi-person households? This report examines key differences in CE spending, ownership, service subscriptions and future purchase expectations among single and multi-person households. It further examines CE spending habits and purchase expectations within the upcoming year. This analysis is a must for manufacturers and retailers who want a better understanding of this key market.

All data are derived from CEA’s 11th Annual CE Ownership and Market Potential Study.

Topics Included In Study: Accessories; Audio; Computer Peripherals; Computers; Digital Imaging; Digital Television; Gaming; Home Communications; Internet; Mobile Electronics; Portable; Video; Wireless Communications