The past three years has seen a true movement towards more portable and pocketable technologies as well as an explosion of content options across a diverse range of platforms. As consumers move to their smartphones, tablets, and cloud services to access audio content, how important is the quality of that content? Beyond sound quality, what else makes a listening experience memorable? CEA's Notions of Quality: Audio Expectations of Consumers seeks to answer these questions as content sources, devices, and preferred listening environments are studied. This report is an important read for anyone selling or marketing audio electronics or content.