One of the many bright spots in the CE industry over the past 24 months has been the growth of mobile devices and the variety of accessories, content, and services which accompany them. The degree of innovation in the mobile space, both in device manufacturing and software development, has contributed to huge growth in sales and consumer adoption of wireless connectivity. CEA’s The Mobile Web: Leveraging the Connection examines current habits and attitudes of mobile Internet users and non-users in an effort to gain a greater understanding of mobile connectivity. The following questions, among others, will be addressed:
- How are consumers using the mobile web?
- What barriers exist to increased use of the mobile web by users and non-users?
- What is the demographic profile of a mobile Internet user? What is the profile of a non-user?
- Which devices are most commonly used to access the mobile web?
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