It wasnt all that long ago when online shopping was viewed as a new and convenient way to shop. As technology became more accessible and as consumers became more comfortable in the online space, they began adopting other e-commerce services beyond shopping, services such as online banking, online bill pay and online ticketing. Now, as technology continues to evolve, we are beginning to see a wave of mobile technologies taking over in a world hungering for more convenience, more ease and more freedom. This new mobile revolution promises to change the landscape of how we live and how we do business.
To understand the current landscape of mobile commerce (m-commerce), as well as the future market opportunities in this space, CEA's most recent research study examines U.S. consumers level of engagement in both e-commerce and m-commerce, drivers and deterrents to engagement in m-commerce behaviors and expectations for future adoption and usage of technologies enabling m-commerce.
This analysis is pertinent to anyone involved in the manufacturing or selling of mobile electronics (smart phones, cell phones, tablets), online and brick and mortar retailers, as well as any companies involved in the creation of technologies which facilitate mobile commerce.