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Home Theater Opportunities

Consumer Electronics Association
September 1, 2006
1093 Pages - SKU: CEA1352707

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We’ve all heard about the large and growing market for home theaters, but how big is the home theater opportunity really? How does that segment between first-time buyers vs. existing owners? What drives the purchase and is their an opportunity for attaching services? Will consumers ever think beyond a display and a low-end home-theater-in-a-box to more custom solutions? The home theater opportunity survey covers all of this and more in a profile of existing theater ownership and future purchase intention. This is a must read for all those involved in the manufacturing, sales, distribution, installation or support of home theater related products.

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GENDER
AGE
RACE
ETHNICITY
INCOME
INTERNET CONNECTION
EDUCATION: ACTIVITIES USED WITH HOME TV; ROOMS WITH A TV; ROOM WITH A TV USED MOST OFTEN
DESIRED IMPROVEMENTS FOR TV ROOM: TYPE OF TV; TV TECHNOLOGY; HDTV; SIZE OF TV
AMOUNT SPENT ON TV: ELECTRONICS CONNECTED TO THE TV
AMOUNT SPENT ON CONNECTED DEVICES: CONSIDERED PART OF A HOME THEATER
IS IT A HOME THATER: HOME THEATER IN ANY OTHER ROOMS
ENTERTAINMENT ACTIVITIES WITH THE TV: MOVIE TYPE; SPORTS TYPE; MEANS OF RECEIVING PROGRAMMING; MEANS OF RECEIVING HD PROGRAMMING
PRIMARY TV USER: IMPORTANCE OF: SOUND QUALITY?; IMPORTANCE OF: VIDEO QUALITY?; IMPORTANCE OF: SIZE OF TELEVISION?; IMPORTANCE OF: VISIBILITY OF WIRES?; IMPORTANCE OF: NUMBER OF WIRES?; IMPORTANCE OF: FITS WITH YOUR HOME DECOR?; IMPORTANCE OF: EASE OF USE?; IMPORTANCE OF: NUMBER OF THINGS TO TURN ON BEFORE YOU CAN USE IT?; IMPORTANCE OF: AMOUNT OF SPACE IT TAKES UP?; IMPORTANCE OF: VOLUME RANGE?; IMPORTANCE OF: NUMBER OF REMOTES?; IMPORTANCE OF: EASE OF USING THE REMOTES?; IMPORTANCE OF: ABILITY TO ACCESS YOUR FILES STORED ON YOUR PC SUCH AS VIDEOS, IMAGES, OR MUSIC?
DESCRIBE HOME THEATER EXPERIENCE: LIKELIHOOD OF CE PURCHASE; LIKELIHOOD OF UPGRADE; LIKELIHOOD OF PURCHASING AN MRAV SYSTUME
PLANS TO PURCHASE CE OVER THE NEXT YEAR: LIKELIHOD OF PURCHASE: PROFESSIONAL AUDIO EQUIPMENT ADJUSTMENT?; LIKELIHOD OF PURCHASE: AUDIO ENHANCEMENTS FOR THE ROOM?; LIKELIHOD OF PURCHASE: INSTALLATION OF THE HOME THEATER SYSTEM?; LIKELIHOD OF PURCHASE: INTERIOR DESIGN OF THE ROOM?; LIKELIHOD OF PURCHASE: BASIC LAYOUT ASSISTANCE FOR THE SYSTEM?; LIKELIHOD OF PURCHASE: IN-WALL WIRING?; LIKELIHOD OF PURCHASE: LIGHTING DESIGN?; LIKELIHOD OF PURCHASE: FURNITURE?; PLANNED SPENDING ON: TELEVISION?; PLANNED SPENDING ON: SPEAKERS?; PLANNED SPENDING ON: COMPONENTS?; PLANNED SPENDING ON: WIRING?; PLANNED SPENDING ON: FURNITURE?; PLANNED SPENDING ON: INSTALLATION SERVICES?; PLANNED SPENDING ON: OTHER SPECIAL SERVICES?; PLANNED SPENDING ON: TOTAL?
HELPFUL SOURCES OF INFORMATION: LIKELIHOOD OF PURCHASE AT: GENERAL ELECTRONICS STORE?; LIKELIHOOD OF PURCHASE AT: HIGH-END ELECTRONICS STORE?; LIKELIHOOD OF PURCHASE AT: SPECIALTY ELECTRONICS STORE?; LIKELIHOOD OF PURCHASE AT: LOCAL INDEPENDENT ELECTRONICS STORE?; LIKELIHOOD OF PURCHASE AT: AUTOMOTIVE ELECTRONICS STORES?; LIKELIHOOD OF PURCHASE AT: COMPUTER STORE?; LIKELIHOOD OF PURCHASE AT: MASS MERCHANT?; LIKELIHOOD OF PURCHASE AT: WAREHOUSE CLUB?; LIKELIHOOD OF PURCHASE AT: OFFICE SUPPLY STORE?; LIKELIHOOD OF PURCHASE AT: DEPARTMENT STORE?; LIKELIHOOD OF PURCHASE AT: HOME STORE?; LIKELIHOOD OF PURCHASE AT: ONLINE RETAILER?
EFFECT OF A NEW HT SYSTEM
ACTIVITES WITH NEW HT SYSTEM
OBSTACLES TO A NEW HT SYSTEM
LENGTH OF HT SYSTEM OWNERSHIP: SATISFACTION WITH HT SYSTEM OWNERSHIP; SATISFACTION WITH HT SYSTEM'S: SOUND QUALITY?; SATISFACTION WITH HT SYSTEM'S: VIDEO QUALITY?; SATISFACTION WITH HT SYSTEM'S: SIZE OF TELEVISION?; SATISFACTION WITH HT SYSTEM'S: VISIBILITY OF WIRES?; SATISFACTION WITH HT SYSTEM'S: NUMBER OF WIRES?; SATISFACTION WITH HT SYSTEM'S: FITS WITH YOUR HOME DECOR?; SATISFACTION WITH HT SYSTEM'S: EASE OF USE?; SATISFACTION WITH HT SYSTEM'S: NUMBER OF THINGS TO TURN ON BEFORE YOU CAN USE IT?; SATISFACTION WITH HT SYSTEM'S: AMOUNT OF SPACE IT TAKES UP?; SATISFACTION WITH HT SYSTEM'S: VOLUME RANGE?; SATISFACTION WITH HT SYSTEM'S: NUMBER OF REMOTES?; SATISFACTION WITH HT SYSTEM'S: EASE OF USING THE REMOTES?; SATISFACTION WITH HT SYSTEM'S: ABILITY TO TAP INTO YOUR FILES STORED ON YOUR PC SUCH AS VIDEOS, IMAGES, OR MUSIC?
HOW WERE PARTS OF HT SYSTEM PURCHASED
WHERE WERE PARTS OF HT SYSTEM PURCHASED
FREQUENCY OF: WATCH MOVIES ON DVD / VCR?: FREQUENCY OF: WATCH HOME MOVIES?; FREQUENCY OF: WATCH SPORTS?; FREQUENCY OF: WATCH MOVIES?; FREQUENCY OF: WATCH OTHER TYPES OF TELEVISION PROGRAMMING (E.G. NEWS, WEATHER, SHOWS)?; FREQUENCY OF: WATCH CONTENT SAVED TO A DIGITAL VIDEO RECORDER, SUCH AS TIVO?; FREQUENCY OF: LISTEN TO TELEVISION MUSIC CHANNELS?; FREQUENCY OF: PLAY VIDEO GAMES?; EFFECT OF HT SYSTEM
ADOPTION
RESIDENCE
MARITAL STATUS
REGION
KIDS IN HOUSEHOLD

Home Theater Opportunities

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