GPS - Exploring Ownership and InterestConsumer Electronics AssociationApril 1, 2007 SKU: CEA1475197 |
| As sales in traditional aftermarket autosound segments fall under increasing pressure, navigation products have provided a window of opportunity for manufacturers. However, convergence has morphed GPS technology from a product to more of a feature. As GPS-enabled product choices multiply, the time is right to take stock of this burgeoning industry. Who owns GPS and why did they buy? How are they using the technology and how satisfied are they? In this study, CEA goes beyond profiling GPS owners to examine future purchases and the drivers that will guide consumers’ decision to buy. What do consumers want from a GPS device? What type of GPS product are they most interested in? Where does the best business opportunity lie? The answers to these questions help frame the future market prospects for GPS technology. Is GPS a niche market or something more? To find out, check out the complete study.
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